Media Preview - Lowe's to Unveil New Concept Store Experience at Burlington's First Location; Grand Opening Set for February 6, 2014

First of its kind Canadian Lowe's store brings new level of convenience, ease and inspiration to customer shopping experience

TORONTO, Jan. 28, 2014 /CNW/ - On Thursday January 30, 2014, Lowe's Canada President Sylvain Prud'homme will unveil a new concept store experience that is being launched to coincide with the opening of the company's first location in Burlington. The store will be among only two locations in Lowe's network of 37 stores across Canada to test the new concept, which includes the company's other new location in Cambridge, Ontario which is also set to open on February 6^th.

Based on customer feedback, Lowe's has developed a new store experience that will improve convenience through merchandise adjacencies, inspire customers by making it easier to interact with product so they can visualize it in their home, improve store navigation through new signage, and increase the confidence and skill set of DIYers through onsite home improvement skills training.

Media are invited for exclusive access in advance of the opening which will include a tour of the store led by Lowe's Canada President Sylvain Prud'homme, followed by a Q&A.

What:	Media preview of Lowe's first Burlington location which coincides with the launch of the company's new concept store experience. The Burlington store is among only two Lowe's locations in Canada to test the new concept. A tour of the store and Q&A will be led by Lowe's Canada President Sylvain Prud'homme.
	Media credentials are required upon entry to the store.
When:	Thursday January 30, 2014
	11 a.m. - 12 p.m.
Who:	Sylvain Prud'homme, President, Lowe's Canada
	Ramona Paul, Store Manager, Burlington Lowe's
Where:	3270 Harrison Crescent
	Burlington, Ontario
	Located on the east side of Appleby Line, north of Dundas Street

Lowe's new Burlington location represents an approximate local investment in excess of $20 million and will create approximately 145 jobs, as well as an additional 40-50 seasonal positions.  The store will open in time to fulfill customer expectations for the peak spring season, and will offer approximately 40,000 products in-stock. It will be the city's first Lowe's Home Improvement Warehouse in Burlington, and Lowe's 36^th location in Canada.

About Lowe's

With fiscal year 2012 sales of $50.5 billion, Lowe's Companies, Inc. is a FORTUNE^® 100 company that serves approximately 15 million customers a week at more than 1,825 home improvement and hardware stores in the United States, Canada and Mexico.

Lowe's Companies Canada, ULC first opened Canadian stores in December 2007 and now operates 37 stores in Ontario, Alberta, Saskatchewan and British Columbia with more than 5,000 employees company-wide. For more information, visit www.lowes.ca.

 

SOURCE: Lowe's Canada

For more information or to confirm attendance, please contact:

Sandy Indig
Lowe's Canada
416-730-7475 (office)
647-236-6926 (cell)
[email protected]