Media/Photo Advisory - Watch Men Swagger in Stilettos to End Violence

Toronto celebrates its 5^th annual Walk A Mile In Her Shoes Event

TORONTO, Sept. 25, 2013 /CNW/ - On Thursday, September 26^th, men from across the city will take a big step in their best heels in the fifth annual Walk a Mile in Her Shoes® event. This year's fundraiser in downtown Toronto is one of the biggest in the world, and will raise awareness and funds for White Ribbon (WR): a movement of men working to end violence against women and girls and promote gender equality and healthy relationships. CP24's Steve Anthony is once again proudly emceeing this event.

Visuals:

Capture great visuals, including candid shots of Toronto men as they show their swagger in stilettos through the city's downtown core. Get there early to catch some of Toronto's healthiest bodies (from GoodLife Fitness) show the crowd how to warm up and walk safely.

Where:				Yonge-Dundas Square
When:				Thursday, September 26, 2013
Time:				12:00 p.m. to 2:00 p.m.

Order of events, starting at 12:00 p.m.:

• 12:00: CP24 Breakfast's Steve Anthony takes the stage to emcee 
• 12:10: Speak with participants and/or Todd Minerson, Executive Director of White Ribbon
• 12:20: GoodLife Fitness shows men how to warm up for the walk
• 12:30: Todd Minerson and the Hon.Teresa Piruzza; Ontario Minister Responsible for Women's Issues speak
• 12:45: Participants line up at starting line
• 12:50: Walk officially starts and travels south on Yonge, west on King, North on Bay and east on Queen, North on Yonge and back to Yonge-Dundas Square

Please note: Todd Minerson is available for interviews throughout the event.

About White Ribbon

White Ribbon is the world's largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity. In over sixty countries, campaigns are led by both men and women, with the focus on educating men and boys of the issue and to raise awareness toward ending violence against women.  Wearing a white ribbon is a personal pledge to never commit, condone or remain silent about violence against women and girls. Wearing a white ribbon is a way of saying, "Our future has no violence against women."

SOURCE: White Ribbon Campaign

For information or to schedule an on-site interview, please contact:

Sheba Zaidi / Christine Testa
Environics Communications
416-969-2652 / 416-969-2796
[email protected] / [email protected]