MEDIA/PHOTO ADVISORY: Good Men Get a Pair

Toronto men walk in heels to help end violence against women

TORONTO, Sept. 30 /CNW/ - Today groups of men wearing high-heeled shoes will take over the city's downtown core to raise awareness - and funds - for the White Ribbon Campaign: The world's largest effort of men working to end violence against women.  From noon to 2 p.m. at Yonge-Dundas Square, men will participate in the second annual Walk a Mile in her Shoes®; an event during which men literally walk one mile in women's shoes. It's a fun way to raise awareness about something that's not at all funny: Gender relations and sexual violence.

Visuals: Capture groups of men walking through Toronto's downtown core in high-heeled shoes (after they finish their warm-up!); grab candid photos of well-known supporters, including Attorney General Chris Bentley and design duo Sarah Richardson and Tommy Smythe; enjoy a musical performance by political satirists the Raging Grannies.

Where:		Yonge-Dundas Square
When:		Thursday, September 30, 2010 (today!)
Time:		12:00 p.m. to 2:00 p.m.
		●  12:10: Attorney General Chris Bentley to address the crowd
		●  12:15: Raging Grannies take the stage
		●  12:20: Speak with participants and/or Todd Minerson, Executive Director of the White Ribbon     Campaign
		●  12:30: Todd Minerson speaks to the crowd
		●  12:35: Extreme Fitness shows men how to warm up for the walk
		●  12:40: Participants line up at starting line
		●  12:45: Walk officially starts and travels south on Yonge, west on King, North on Bay and east     on Dundas, back to Yonge-Dundas Square

About The White Ribbon Campaign
The White Ribbon Campaign is the largest effort in the world of men working to end violence against women. In over sixty countries, campaigns are led by both men and women, with the focus on educating men and boys of the issue and to raise awareness toward ending violence against women.  Wearing a white ribbon is a personal pledge to never commit, condone or remain silent about violence against women and girls. Wearing a white ribbon is a way of saying, "Our future has no violence against women."

For further information:

or to schedule an on-site interview, please contact:      

Lorna Freeman / Sheba Zaidi / Lauren Tedesco
Environics Communications      
Office: 416-969-2711, Cell: 416-994-8565 / Office: 416-969-2652, Cell: 416-856-2004 / Office: 416-996-0405
[email protected] / [email protected] / [email protected]