Mega Bloks shows its Canadian pride with first appearance at Fan Expo

Canadian fans to be immersed in the worlds of Mega Bloks construction sets

MONTREAL, Aug. 23, 2012 /CNW Telbec/ - MEGA Brands Inc. (TSX: MB) For the first time ever, Mega Bloks will be showcasing some of their most exciting lines of construction playsets at the 3rd largest pop culture event in North America: Fan Expo in Toronto. The Mega Bloks booth will welcome fans into the worlds of Mega Bloks Halo, Mega Bloks Power Rangers as well as the newly launched Mega Bloks World of Warcraft.

"As a Canadian company, we are particularly excited to be a part of Fan Expo", said Vic Bertrand, Chief Innovation Officer at MEGA Brands. "We really look forward to connecting with our Canadian fans, giving them the chance to immerse themselves in some of our most popular brands and offering them exclusive giveaways and fun contests".

The excitement doesn't end there. Mega Bloks is creating the ultimate (and philanthropic) building experience at this year's Fan Expo by transforming a section of their booth into a community build wall -- the Power Rangers MEGA Mural. Fan Expo guests are invited to visit the booth to add as many blocks as they wish to the mural in order to help build a giant Mega Bloks Power Rangers Red Ranger Mask. For this, participants will receive super-cool micro-action figure giveaways (while supplies last) and a chance to take a picture with the Power Rangers themselves!

A loyal supporter of the cause of autism, Mega Bloks will donate the Power Rangers MEGA mural to the Holland Bloorview Kids Rehabilitation Hospital Foundation after the event to recognize their dedication to children and families affected by autism.

To top it all off, Mega Bloks will also be bringing a very special guest to Fan Expo this year: towering over 10 feet high and made of over 375,000 Mega Bloks, the enormous Thrall build, a character from the World of Warcraft, will be on display for plenty of photo opportunities for both fans and press throughout the entire event.

For more information on Mega Bloks and their products, please visit their Fan Expo booth (#1238) at the Metro Toronto Convention Center from August 23^rd - 26^th or http://www.megabloks.com.

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About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: www.megabrands.com for more information.

The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

SOURCE: MEGA BRANDS INC.

Tanya Furci-Argento
Communications Specialist - MEGA Brands
Tel: [phone] ext. 2507
[email protected]