MEGA Brands and Danone Inc. launches an exciting Mega Bloks(R) Promotion in
Canada

The in-store promotion promotes the Mega Bloks brand through contests, rebates and free giveaways

MONTREAL, Sept. 23 /CNW Telbec/ - MEGA Brands (TSX: MB) is excited to announce its first-ever cross-promotion partnership with Danone for a unique back-to-school Mega Bloks(R) promotion at grocery stores nation-wide.

The promotion runs until April 1, 2011 and will be available on a selected range of Danone's Danino yogurt products for kids such as Danino GO DRINK and Petit Danino packs. When purchasing one of these Danino products, consumers will receive an on-pack rebate of $5 off of Mega Bloks(R) products, a Danino/Mega Bloks(R) gift with purchase in participating stores across Canada and the opportunity to win a 3-foot build of the Danino Dino made entirely out of Mega Bloks(R)!

"Our partnership with Danone brings together two recognized global brands for kids: Mega Bloks(R) and Danino yogurt," said Michel Bendayan, VP of Marketing & Sales, Americas. "By aligning our brand with a world's agrifood leader, we are broadening our brand awareness and marketing our preschool construction brand with great yogurt products in grocery stores across Canada."

"We are excited about our Mega Bloks partnership for this promotion and believe that we are a great fit," said Anne-Julie Maltais, External Communication Manager at Danone Inc. "With both our Danino yogurts, specially formulated for kids nutrition, and Mega Bloks' educational construction toys and activities, this promotion will allow us to foster healthy lifestyles together.

About MEGA Brands

MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children and families through innovative, well-designed, affordable and high-quality products. Visit http://www.megabrands.com for more information. Follow us on Twitter @megabrands.

The MEGA logo, Mega Bloks, Rose Art, MagNext and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.

About Danone Inc. in Canada

Danone Inc. in Canada is a member of the Danone Group, a world agrifood leader. As a manufacturer and distributor of quality products that combine good taste and healthy ingredients, Danone is currently the largest Canadian producer of yogurt and other fresh dairy products. Danone believes that its actions should be aimed directly at improving the lives of Canadians both today and tomorrow. For more information, please visit danone.ca.

For further information: on this cross-promotion or interview opportunities, please contact: Amy Gregus, MEGA Brands, Communications Specialist, [phone], ext. 2507, [email protected]