Melitta Canada and the Alzheimer Society of B.C. will host the Alzheimer Coffee Break® in Vancouver

Fundraising charity event will distribute fresh cups of Melitta coffee
in downtown Vancouver on the morning of Sept. 21 for World Alzheimer's Day

TORONTO, Sept. 20, 2017 /CNW/ - Melitta Canada, a household name in exceptional coffee preparation, today announced that it will team up for World Alzheimer's Day with the Alzheimer Society of B.C. to host the annual fundraiser, Coffee Break^®, in downtown Vancouver.

A team of staff and volunteers from the Alzheimer Society of B.C. will serve coffee on Sept. 21, 2017 at London Drugs Plaza, corner of Granville and West Georgia Streets in downtown Vancouver. In exchange for a donation, staff and volunteers will hand out freshly brewed cups of Melitta coffee to Vancouver residents on their way to work during the hours of 7-10:30 a.m.

Information regarding the Alzheimer Society of B.C. and Coffee Break^® will also be distributed to encourage the public to host a similar Coffee Break^® in their home or workplace by inviting their friends, family or colleagues to make a donation in exchange for a cup of coffee. Sip, smile and enjoy the pure flavour of handcrafted coffee while bringing awareness to a great cause.

"Melitta Canada is very much looking forward to this special event with the Alzheimer Society of B.C.," said Davide Viola, Melitta Canada VP of Marketing. "We will be inviting the public to enjoy a fresh cup of Melitta coffee and invite everyone to provide us with a donation in support of the important work being done every day by the Alzheimer Society of B.C. We are a nation of coffee lovers and Vancouver is certainly a city of coffee lovers, so we expect a great turnout in downtown Vancouver on the big day."

Melitta has spent more than 100 years carefully crafting the best cup of home brewed coffee. Melitta Bentz, the brand's innovative founder, revolutionized the world of coffee in 1908 when she took a brass pot from her kitchen, punched holes in it and used a piece of paper from her son's notebook to create the very first Pour-Over™ — the precursor to the modern day Pour-Over™. The Melitta brand entered Canada in 1960.

About Melitta
Melitta Canada, headquartered in Toronto, Ontario, is part of Melitta North America. As Melitta's first overseas subsidiary, Melitta Canada is an operating division of the privately held Melitta Group of Minden, Germany. For more than 100 years, Melitta has dedicated itself to providing the ultimate coffee experience with its premium line of coffee, coffee filters and high quality coffeemakers, bringing European indulgence to life. The company was founded in 1908 by Melitta Bentz, after receiving a patent for her coffee filtering system consisting of a filter and filtration paper. The filter system was the first to successfully remove coffee residue in the brewing process, revolutionizing the way coffee was made.

ABOUT THE ALZHEIMER SOCIETY OF B.C.
Families across British Columbia are affected by Alzheimer's disease or other dementias. The Alzheimer Society of B.C.'s ultimate vision is a world without dementia; that vision begins with a world where people living with the disease are welcomed, acknowledged and included. Working in communities throughout the province, the Society supports, educates and advocates for people with dementia, as well as enabling research into the disease. As part of a national federation, the Society is a leading authority on the disease in Canada.

SOURCE Melitta Canada

Media Contact: Abbigail Daez, energi PR for Melitta Canada, Phone: [phone] ext. 205, Email: [email protected]