Mercedes-Benz Canada reports its best August ever

TORONTO, Sept. 1 /CNW/ - Mercedes-Benz Canada today reported its best August ever for the Group with a record-breaking total of 2,427 Mercedes-Benz and smart units delivered throughout the month. This represents overall growth of 7.4% for the month, and an increase of 3,054 units or 17.3% year-to-date with 20,725 vehicles delivered so far this year.

A total of 2,093 Mercedes-Benz passenger cars and luxury light trucks were retailed in August, which is up 5.1% compared to August 2009 and represents the best August ever for the brand. After 8 months, total passenger car and luxury light truck sales are ahead 13.2% or 1,297 units and 20.5% or 1,252 units respectively. With 18,488 vehicles delivered year-to-date, combined passenger car and luxury light truck sales are ahead 16.0% or 2,549 units.

Strong B-Class, C-Class, E-Class, GLK-Class, M-Class and R-Class model sales contributed to August's successful results. Demand for the GLK-Class remained brisk, with sales ahead 44.7% compared to August 2009. The E-Class Sedan also continued to dominate in its segment, and overall sales of the entire E-Class family which includes the Sedan, Coupe, Wagon and Cabriolet, were ahead an impressive 65.7% month-over-month.

The diesel take rate was 79.3% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 71.0% of the overall passenger car and light truck sales in August (excluding smart).

smart reported that a total of 173 units were delivered in August. Year-to-date, the smart brand has retailed 1,472 vehicles.

The Mercedes-Benz Sprinter continued to show positive sales momentum by reporting its best month ever with a total of 161 units delivered in August.

Mercedes-Benz Pre-owned sales also reported its best August ever with a total of 980 vehicles delivered for the month. This represents an increase of 29.5% or 223 units compared to August 2009, and overall growth of 27.5% or 1,488 vehicles for national Pre-owned sales year-to-date. 

"Fascinating designs, innovative technologies and class-leading safety features allow Mercedes-Benz vehicles to stand apart from the competition in every segment," said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "I am grateful that Canadian consumers continue to be captivated by our product range and identify with our core brand values, ultimately leading them to place their trust and confidence in Mercedes-Benz vehicles in record numbers. Our entire organization and national dealer network is pleased to welcome every new customer to the Mercedes-Benz and smart family, and collectively we remain committed to exceeding expectations at every turn."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,250 people in 19 locations across Canada.  Through a nationwide network of 14 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 26,942 vehicles in 2009, the best year ever reported for Mercedes-Benz Canada Inc.

Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca

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