Mercedes-Benz Canada reports its best October ever

TORONTO, Nov. 2 /CNW/ - Mercedes-Benz Canada reported today that the group achieved its best October ever on record with a total of 2,470 passenger cars and luxury light trucks retailed throughout the month. This is up 1.8% compared to October 2009, and propels year-to-date growth to 13.9% with a total of 25,797 vehicles delivered so far in 2010.

A total of 2,216 Mercedes-Benz passenger cars and luxury light trucks were retailed in October, which represents the best October ever for the brand. Total passenger car and luxury light truck sales are ahead 10.2% or 1,263 units and 17% or 1,351 units respectively year-to-date.

Strong B-Class, C-Class, E-Class, GLK-Class, M-Class and GL-Class model sales contributed to October's outstanding results. Sales of the B-Class were ahead by an impressive 35.5% for the month.

The diesel take rate was 74% for the month, while permanent all-wheel drive 4MATIC™ units accounted for 79.8% of overall passenger car and light truck sales in October (excluding smart).

smart reported a total of 124 units delivered for the month, and has retailed a total of 1,739 vehicles year-to-date.

Mercedes-Benz Sprinter sales continued to report positive growth with a total of 130 units delivered in October.

Mercedes-Benz Pre-owned sales reported 869 vehicles delivered for the month. This represents an increase of 17.1% or 127 units over October 2009, and overall growth of 27.4% or 1903 vehicles for national Pre-owned sales for the 10 first months.

"As we draw closer to the end of this record breaking year, I am pleased to see that we are sustaining our overall momentum by reporting incremental sales growth and our best October ever," said Marcus Breitschwerdt, President and CEO of Mercedes-Benz Canada. "Our 2011 model year vehicles continue to arrive in greater numbers at dealerships across the country, including the powerful and fuel efficient clean diesel E350 BlueTEC Sedan, the elegant and versatile E350 4MATIC Wagon and the spacious new facelifted R-Class. Every vehicle from our compelling product line-up is well-positioned thanks to our assertive pricing strategy and further enhancements to the already generous levels of standard equipment, guaranteeing that Mercedes-Benz and smart offer our customers the absolute best in all the premium luxury segments in which we compete."

About Mercedes-Benz Canada
Mercedes-Benz Canada is responsible for the sales, marketing and service of the four brands within the Mercedes-Benz Group in Canada: Mercedes-Benz, smart, AMG, and Maybach.  Headquartered in Toronto, Ontario, Mercedes-Benz Canada Inc. employs approximately 1,250 people in 19 locations across Canada.  Through a nationwide network of 14 Mercedes-Benz owned retail operations and 39 authorized dealerships, Mercedes-Benz Canada sold 26,942 vehicles in 2009, the best year ever reported for Mercedes-Benz Canada Inc.

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Further information from Mercedes-Benz is available on the internet at: www.media.mercedes-benz.ca