Metro Joins Ottawa Senators as Club's Exclusive Grocery Retailer

Serving Food and Hockey at its Best

ETOBICOKE, ON, Oct. 8 /CNW/ - Metro, a leading Ontario grocery chain, has teamed up with the Ottawa Senators Hockey Club in a five-year agreement beginning with the 2009 - 2010 National Hockey League season.

"We are thrilled to be the exclusive partner and official grocery retailer for the Ottawa Senators," said Marc Giroux , National Vice President of Marketing, Metro Inc. Metro is about bringing people together for food at its best and the Senators brings hockey fans together for hockey at its best, so there is great synergy here."

Metro and the Senators will launch the introduction of the Metro Family 4 Pack and their partnership during the two Thanksgiving weekend games against the Atlanta Thrashers on Saturday, October 10 and the Pittsburgh Penguins on Monday, October 12 . The Metro Family 4 Pack offers four tickets, four drinks and four hotdogs for $99 at ten select games during the 2009-2010 season.

"Metro's ticket package now allows more fans the opportunity to enjoy Senators, games and the package includes food and beverage," said Senators president Cyril Leeder . "And with more fans in the stands supporting our team, we know our players also appreciate Metro's assistance in filling the seats at Scotiabank Place and creating an exciting atmosphere."

About Metro Ontario Inc

Metro is a Canadian company with offices and operations in both Ontario and Quebec . Metro Ontario Inc. operates its 272 stores under two conventional banners, Metro and A&P, and under one discount banner, Food Basics. In 2009, all remaining A&P banners will be converted to the Metro name. The company employs over 30,000 people in Ontario. For further information, please visit metro.ca.

For further information: Contacts: Leslie Powers, Manager, Communications, Metro Ontario Inc., [phone], [email protected]; Phil Legault, VP, Communications, Ottawa Senators, [phone], [email protected]