"Milk Unleashed" Helps Moms Get Their Kids to Drink More Milk - Anytime, Anywhere

Tetra Pak Educates Moms about Shelf Safe Milk

TORONTO, Nov. 13, 2012 /CNW/ - Just because busy families are often on the go, they don't have to sacrifice nutrition.  Thanks to Tetra Pak cartons, milk has officially been unleashed in Canada! With milk packaged in the same shelf safe cartons as juice boxes and not requiring refrigeration until they are opened, Moms can take milk anytime, anywhere.  It's the same nutrient-rich Grade A fluid milk - but packaged for convenience.

How is this possible? The milk is flash-heated at higher temperatures (ultra-pasteurization) to eliminate bacteria and then put into shelf safe cartons, which protect the milk from air, light and contaminants.  It's the most popular way to drink milk in Europe and many countries, staying safe on the shelf without preservatives until it is ready to chill and drink.

Dairy and calcium intakes tend to be inadequate in most four- to 18-year-olds. A carton (200 ml.) of shelf safe milk has 8 grams of protein and 9 essential nutrients - calcium, Vitamins A, D and B₁₂, potassium, phosphorus, magnesium, riboflavin, niacin and zinc - nearly half of the daily recommended vitamins. "Milk Unleashed lets moms provide real milk to their children, even without refrigeration.  Freeze or chill the eco-friendly cartons and toss in lunchboxes, picnic baskets, diaper bags, beach coolers and sports bags.  If you take along more than you drink, it won't go to waste. Just put it back in the pantry for the next time," explained Carla Fantoni, Tetra Pak spokesperson and mom of two.

A few tips from the Milk Unleashed website for getting kids to drink more milk:

• Stock the refrigerator (and pantry) with flavoured and white milk in single serving cartons for a healthy snack on the go.
• Put it in kids' lunchboxes.  If it's there, they will be more likely to drink it.
• Try offering flavoured milk.  It has the same nutrients and only a little added sugar.
• Be a role model. Kids will be more likely to want milk if they see you drinking it.

The Milk Unleashed website is packed with information for moms on the go, ideas for increasing milk in their families' diets, nutritional facts about milk, plus promotions, contests and information about the various brands of shelf safe milk and where to buy.Families can purchase large quantities and store it safely in their pantry until they are ready to chill before opening, if they choose. For more information, visit www.MilkUnleashed.ca or www.lelaitsanslimite.ca.

NOTE: Photos available upon request

ABOUT TETRA PAK
Tetra Pak is the world's leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 170 countries around the world.  With  almost 22,000 employees based in over 85 countries, we believe in responsible industry leadership and a sustainable approach to business.  Our motto, "PROTECTS WHAT'S GOOD™," reflects our vision to make food safe and available, everywhere. www.tetrapak.ca.

Image with caption: "MILK UNLEASHED. WHOLESOME GOODNESS. ANYTIME, ANYWHERE. Learn more at facebook.com/milkunleashed (CNW Group/Phelps) (CNW Group/Milk Unleased)". Image available at: http://photos.newswire.ca/images/download/20121113_C7339_PHOTO_EN_20536.jpg

SOURCE: Milk Unleashed

MEDIA CONTACTS:
Phelps
310-752-4400
Janette Rizk, ext 164, [email protected]
Judy Lynes, ext 124, [email protected]