Five days, three happenings, and countless surprises put music fans directly in the action
TORONTO, June 6, 2014 /CNW/ - At North by Northeast (NXNE) 2014, title sponsor MiO, liquid water enhancer, has planned an array of events featuring a concert series unlike any other, a non-stop dance party, and a downloadable mobile phone app, all designed to create an unforgettable fan experience.
"Like NXNE, MiO empowers people to make things original," said Joseph Mele, brand manager, MiO, Kraft Canada. "This partnership isn't about slapping our logo on a building; it's about giving people something to brag about to their friends, and we're going to do that across the city, putting attendees directly in the action, and working with bands that embody the spirit of NXNE."
"The MiO brand's game-changing flavours change the way people drink water, delivering a new taste every time. And that is what NXNE is all about: giving festivalgoers a unique experience," added Mele.
Alike only in their uniqueness, these events include:
Find out more with #MakeItOriginal on Twitter and Instagram.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of North America's largest consumer packaged food and beverage companies, with annual revenues of more than $18 billion. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters and Velveeta. Kraft's 22,500 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit www.kraftfoodsgroup.com and www.facebook.com/kraft.
Image with caption: "MiO Squirtcar Schedule (CNW Group/Kraft Foods Group, Inc.)". Image available at: http://photos.newswire.ca/images/download/20140606_C1944_PHOTO_EN_2528.jpg
SOURCE: Kraft Foods Group, Inc.
Contacts: Ryley Murray, Edelman, 416-849-2511, [email protected]; Andrea Lopez, 416-849-3171, [email protected]
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