Misleading ad/award turning up in Edmonton Mailboxes

EDMONTON, May 22, 2015 /CNW/ - AMVIC has received calls from concerned consumers who feel they have received misleading advertisements arriving in Edmonton area mailboxes on May 22, 2015. The advertisements appear to be cheques or awards endorsed by AMVIC.

Please be aware AMVIC has not created, authorized or sent these ads. AMVIC would not send or endorse any type of coupon, discount or award.

As Alberta's automotive regulator, AMVIC enforces the consumer protection laws that all automotive businesses must comply with. The Fair Trading Act and associated regulations set out the advertising rules for automotive businesses.

Alberta automotive advertisers are legally required to include the AMVIC logo or indicate the business is AMVIC-licensed on all print, online and television advertisements. The appearance of the AMVIC logo is not an endorsement of a business, rather it is intended to let consumers know that the business is licensed by AMVIC.

If you have questions regarding this advertisement or any concerns please go to amvic.org and file a complaint.   

You can search AMVIC's database to find out if the person or business you are dealing with is licensed. If you cannot find who you are dealing with, you can call AMVIC to be certain.

More information on advertising rules and regulations can be found at amvic.org.

About AMVIC: The Alberta Motor Vehicle Industry Council (AMVIC) is a regulatory organization authorized by the Minister of Service Alberta to enforce and administer the following legislation in relation to automotive business: the Fair Trading Act; the Automotive Business Regulation; the Cost of Credit Disclosure Regulation, and the Internet Sales Contract Regulation. AMVIC's mandate is to provide consumer protection in Alberta's motor vehicle industry. AMVIC publishes valuable information and tips for consumers, businesses and salespeople at amvic.org.

SOURCE Alberta Motor Vehicle Industry Council (AMVIC)

Media inquiries may be directed to: Laura Lowe, Manager of Communications and Education, Alberta Motor Vehicle Industry Council, 780-468-0476, [email protected]