M&M Food Market commits to 100 per cent of products to be made with no artificial colours, artificial flavours, artificial sweeteners and partially hydrogenated oils (added trans fats)

As of today, approximately 95 per cent of products meet this commitment*

TORONTO, May 24, 2016 /CNW/ - Newly rebranded M&M Food Market is proud to announce the next step of the company's evolution to Helping Canadians Make Real Food for Real Life with a promise to offer no artificial colours, no artificial flavours, no artificial sweeteners and no partially hydrogenated oils (added trans fats) in all of their products by the end of 2017. The organization has already made significant progress towards this goal, with approximately 95 per cent of the current products already free of those ingredients.  

"We understand that Canadians need to make meal decisions every day and want to make choices they can feel good about," says Andy O'Brien, CEO, M&M Food Market. "We're proud of the fact that 95 per cent of our products are free of these ingredients and we will continue to deliver high quality products customers expect from us by taking it to 100 per cent."

As part of the commitment to providing quality food to customers, M&M Food Market is also raising the bar on its seafood items by only sourcing seafood products that meet M&M's sustainability guidelines.  With many of the world's fisheries facing significant sustainability issues, M&M Food Market will provide customers with high quality, sustainable seafood options.  M&M Food Market works with supplier partners to provide wild-caught and farmed seafood that is harvested by sustainable practices.

"As of December 2015, 94 per cent of the seafood sold** at M&M Food Market meets our sustainability guidelines. Our goal is to have 100 per cent of seafood sourced by M&M meet our sustainability guidelines," says O'Brien. "By continuing to build on the Real Food brand promise, including our sustainability program, we are taking M&M Food Market into the future by delivering quality products that have been sourced responsibly."

For more than 35 years, M&M Food Market has helped Canadians put good food on the table by providing quick, delicious and accessible mealtime solutions. The recent re-branding and ongoing evolution of the company will focus on improving existing items, while introducing new options that meet its Real Food commitments. M&M Food Market is passionate about bringing Canadians the very best real food to fit their needs.

At the heart of their brand philosophy, M&M Food Market continues to provide a diverse range of frozen products in stores across Canada. Expertly frozen to keep food at its optimal quality and freshness, the freezing process ensures retention of natural flavours and nutrients. Frozen options offer variety and value all year round, whether it's a side, an appetizer, a main course or dessert.  

One of Canada's 50 Best Managed Companies - Platinum recipient for 10 consecutive years of achievement, M&M Food Market plans to become even better at what they do by helping Canadians make great meals happen – every day.

About M&M Food Market
Founded in 1980, M&M Food Market is Canada's leading retailer of fine frozen foods. It is headquartered in Kitchener, Ontario, with locations in all ten provinces, Yukon and the Northwest Territories. The organization has been recognized as one of Canada's 50 Best Managed Companies for 10 years in a row. M&M Food Market products include delicious and convenient options across virtually every food category including: appetizers, seafood, meats and poultry, prepared meals, fruits and vegetables, sides, bakery and desserts and come in formats ranging from individual portions to family-sized options.

*based on both sales and volume
**based on volume

SOURCE M&M Food Market

Image with caption: "The newly redesigned M&M Food Market is part of the company's Real Food for Real Life commitment, which will include offering products with no artificial colours, artificial flavours, artificial sweeteners and partially hydrogenated oils (added trans fats) by the end of 2017. This is the next step in M&M Food Market's brand evolution. (CNW Group/M&M Food Market)". Image available at: http://photos.newswire.ca/images/download/20160524_C5713_PHOTO_EN_698036.jpg

Image with caption: "M&M Food Market (CNW Group/M&M Food Market)". Image available at: http://photos.newswire.ca/images/download/20160524_C5713_PHOTO_EN_698253.jpg

For media inquiries please contact: Stella Karami, The Colony Project on behalf of M&M Food Market, T: [phone], E: [email protected]