M&M Meat Shops Supports Canada's Paralympic Athletes and Their Quest for
Gold!

$150,000 donation made to the Canadian Paralympic Committee through the sale of Too Tall Strawberry Shortcake. How sweet it is!

TORONTO, March 18 /CNW/ - M&M Meat Shops is thrilled to announce its support and donation of $150,000 to the Canadian Paralympic Committee to support our athletes. The donation is made possible through the generosity of its franchisees, loyal customers across Canada and Original Cakerie, one of its valued suppliers. From July 2009 until February 2010, M&M Meat Shops, Canada's largest retail chain of specialty frozen foods and supplier Original Cakerie donated $1 to the CPC from the sale of each of its Too Tall(R) Strawberry Shortcakes.

M&M Meat Shops has a long history of supporting charities throughout Canada as its philosophy and success is based on the belief that a strong community is everyone's responsibility.

"We are so very proud of our Paralympian athletes and we are honoured to support such an outstanding cause as the Canadian Paralympic Committee," says Mac Voisin, Founder and Chairman of M&M Meat Shops. "Our franchisees, staff and customers are rooting for our athletes this week at the Paralympic games in Vancouver."

Similar to M&M Meat Shops, The Canadian Paralympic Committee works to inspire its athletes to reach their potential and become leaders in their local communities. "Over and above the significant funds that M&M Meat Shops provided to support our Paralympic athletes, we are most grateful for the crucial awareness, building and promotional activities M&M Meat Shops invested in our athletes who are representing our country," says Henry Storgaard, CEO, Canadian Paralympic Committee.

About M&M Meat Shops:

A Kitchener-based business, M&M Meat Shops opened its first store in 1980. Over the past 29 years, the chain has grown to more than 470 locations across Canada. M&M Meat Shops offers hundreds of meal ideas in just one aisle, for today's busy families, with products ranging from succulent steaks to delicious desserts and convenient meal ideas. For more information on M&M Meat Shops or for tips on hundreds of meal ideas visit www.mmmeatshops.com.

About the Canadian Paralympic Committee:

The Canadian Paralympic Committee (CPC) is a non-profit, private organization with 43 member sports organizations dedicated to strengthening the Paralympic Movement by empowering Canadians with a disability through sport. The CPC is responsible for managing the team of athletes who represent Canada at Paralympic Games. By supporting Canadian Paralympic athletes and promoting their success, the CPC inspires all Canadians with a disability to get involved in sport through programs delivered by its members. For more information visit, www.paralympic.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

For further information: or to find the store nearest you, please contact Andrea Armstrong at Strategic Objectives. Tel: [phone], Fax: [phone], Email: [email protected]