M&M'S® Brand Introduces a New Way to Enjoy Chocolate!
Year-long, secret innovation unveiled in Canada today!
TORONTO, Oct. 4, 2018 /CNW/ - Canadians can eat their chocolate bar and M&M'S® candies too with the launch of a new M&M'S® chocolate bar, a brand new innovation unveiled in Canada today, this new M&M'S® product will melt in your mouth and your hands! Available in five delicious varieties - milk chocolate, peanut, almond, crispy and crispy mint - this new bar combines the perfect mix of what people love most about M&M'S® candies, in a whole new product that's perfect for sharing.
For the last 12 months, a team of M&M'S® chocolate scientists have been hard at work perfecting the recipe. Each piece combines the ideal ratio of creamy milk chocolate, M&M'S® minis milk chocolate candies and, in four of the varieties, other crunchy pieces, ensuring a fun and tasty crunch in every bite. A lot of science went into the bar dimensions, not only by making sure the consumer receives the chocolate bars intact but also making sure it's easy for them to break off a piece and enjoy!
After the recipe and bar design planning, the process didn't stop there! The chocolate scientists worked with processing and engineers to make sure the product was made to look as good as it tastes. They continue to make sure the chocolate bar meets the highest quality standards through extensive visual and taste checks.
"Canadians have come to expect the unexpected from M&M'S®," says Diana Frost, Marketing Director, Mars Wrigley Confectionery. "With the launch of our new chocolate bar, we're delighting them again. Essentially, we've taken what we know consumers love most about M&M'S® and combined those elements to serve up our chocolate in a whole new, fun and flavourful way."
Five Delicious Varieties
Inspired by the most popular M&M'S® varieties, each of the five varieties includes M&M'S® minis within a delicious and creamy milk chocolate bar. Here's what you can expect in each:
- M&M'S® Minis, Milk Chocolate Bar, 113g - M&M'S® Minis Milk Chocolate Candies
- M&M'S® Minis and Peanuts, Milk Chocolate Bar, 110g - M&M'S® Minis and peanut pieces
- M&M'S® Minis and Almonds, Milk Chocolate Bar, 110g - M&M'S® Minis and almond pieces
- M&M'S® Minis and Crisp Rice, Milk Chocolate Bar, 107g- M&M'S® Minis and crisp rice
- M&M'S® Minis and Crisp Rice with Mint Flavour, Milk Chocolate Bar, 107g - M&M'S® Minis, crisp rice and mint flavor
Did You Know?
- It took four versions to get the perfect bar design;
- It took the making of 11 different chocolate bars to land on the perfect one;
- Coffee was a flavour contender that nearly made it into the top 5!
- If you get a lucky bar, you can sometimes see the "m" peek through the chocolate coming from the M&M'S® Mini;
- One of the M&M'S® chocolate scientists actually made 256 chocolate bars by hand;
- Hundreds of people worked on M&M'S® chocolate bar in some way – it really did take a village!
The M&M'S® chocolate bar is beginning to roll out in select stores today and will be widely available across Canada in 2019.
For more information, fans can visit M&M'S® brand on Facebook, Instagram or at www.mms.com.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands (or products): M&M'S®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA® brands. Mars also provides veterinary health services that include BANFIELD®, Blue Pearl®, VCA® and Pet Partners™ Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.
For more information about Mars, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.
SOURCE Mars Wrigley Confectionery
Alix Herman, Citizen Relations, [email protected]
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