Mobile Personas Holiday Shopping and New Mobile Tech Insights Report to be released Oct. 9 at 10 a.m. ET

TORONTO, Oct. 7, 2014 /CNW/ - Tapped Mobile, BrandSpark International, and App Promo announce the launch of the inaugural Mobile Personas Holiday Shopping and New Mobile Tech Insights. Details contained in the report will be released in a webinar on Thursday, October 9 at 10 a.m. ET. This holiday-focused report is a companion to Mobile Personas, Canada's premiere annual report on consumer mobile behaviour. The insight-packed webinar will offer a glimpse into the role mobile will play this holiday season, and shed light on consumer perception of new advances in mobile tech.

MEDIA NOTE: To join the webinar and arrange an interview with Jed Schneiderman, President of Tapped Mobile, Canada's leading provider of mobile advertising technology solutions, please contact Carolyn Fell, [email protected].

With 68% of Canadians using their phones in-store for shopping-related purposes, data that illuminates what shoppers are using their devices for is more critical than ever. Data will show that savvy consumers are comparing prices, checking for coupons, and looking up product information. Plus, this holiday season, shoppers will be using their smartphones more than ever before as they decide where to buy gifts, and do on-the-spot research.

Mobile Personas Holiday Shopping and New Mobile Tech Insights include:

• How consumers plan to use their phones this holiday shopping season
• Consumer sentiment around mobile payments and the adoption of new systems
• The state of wearables and which devices consumers are gravitating towards
• Insights about the impact of iPhone 6
• Actionable information for Canadian marketers on how and when to use mobile to effectively target their customers in the 2014 holiday season

The webinar is presented by co-authors, Mark Baltazar (BrandSpark International), Jed Schneiderman (Tapped Mobile), and Gary Yentin (App Promo).

About Mobile Personas
Mobile Personas was created to provide Canadian marketers with actionable insights and direction on how and when to use mobile to effectively target their shoppers, a collaborative partnership was created bringing together experts with proven success in the Canadian mobile landscape. This partnership amalgamates three critical disciplines: mobile monetization, mobile marketing, and consumer/shopper insights. The 2015 Mobile Personas research begins November 2014, and will be available Spring 2015.

To link to full release, click here.

SOURCE: Tapped Mobile

Carolyn Fell, [email protected], 416-434-2194