Mobilicity announces handset credits, Family Plan discounts and My Wallet(TM)
cash-back promotions

New wireless carrier also expands industry-leading $35 talk-and-text plan to include unlimited province-wide calling

TORONTO, Aug. 11 /CNW/ - Mobilicity today announced a number of Back-To-School promotions, which along with the new entrant's feature-rich, unlimited talk, text and data plans will give a growing number of Canadians more value and peace of mind.

"Mobilicity isn't just bringing down the cost of wireless; we're giving consumers an easy way out of costly bill surprises and extra charges," said President and CEO Dave Dobbin. "We have smartphones, unlimited data, and a world-class 3.5G network that customers can rely on."

In addition to adding unlimited province-wide calling to its $35 unlimited talk and text plan which comes with Voicemail, Call Forwarding, Three-Way Calling and Call Waiting and Caller ID, Mobilicity introduced the following consumer-friendly promotions:

    
    -  Monthly Cash-Back My Wallet Credit

       Customers who activate on Mobilicity plans $35/month and above before
       September 6, 2010 will receive recurring monthly credits in their My
       Wallet account for the lifetime of their Mobilicity account:
         -  $5 recurring monthly credit on the $35 plan
         -  $5 recurring monthly credit on the $40 data plan
         -  $10 recurring monthly credit on the $45 and $55 plans
         -  $15 recurring monthly credit on the $65 plan

    My Wallet is an exclusive dedicated personal depository that makes using
pay-per-use services, such as roaming, downloading content and calling
overseas easy for Mobilicity subscribers. With a mere $15 in My Wallet,
customers can make 75 minutes of Canadian roaming calls, download up to four
ringtones or games, or call the Philippines for more than 100 minutes.

    -  $50 off HTC Snap

       Customers who purchase an HTC Snap and activate on any Mobilicity plan
       before September 6, 2010 will automatically receive a one-time credit
       of $50 in their My Wallet account.

    -  Coming soon: Mobilicity Family Plan

       Mobilicity's Family Plan will provide subscribers of its talk-and-text
       plans with $5 off every month on additional Mobilicity plans ($25 and
       above) - representing extra savings of up to 20 percent for up to four
       family members. The Family Plan will be available in the coming days.
    

"Our family plan can be customized thereby ensuring that family members benefit from the unlimited talk and text or data plan that best meets their needs," said Dobbin. "You'll get everything you want, plus extra savings."

In related news, Mobilicity today also expanded its global long-distance program with the introduction of Multi-minute Long-Distance Add-ons to bring down the cost of overseas long distance calling to more countries.

Mobilicity's industry-leading unlimited plans range from its teen and tween-friendly unlimited North American text and picture-messaging plan ($15/month) to its unlimited global text, talk, North American long-distance and data plan for $65/month. Mobilicity customers do not require a contract or credit check - nor do they need to worry about incurring extra, hidden charges.

About Mobilicity (DAVE Wireless)

Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For further information: images or interviews, please contact: Sheryl Steinberg, Manager, Communications & PR, Mobilicity, 647-70-PRESS, [email protected]