Mobilicity bucks industry trend by loading over 30% more value into new rate card

Fastest-growing new entrant adds voice roaming and data to most plans without raising rates; offers big savings over other carriers

TORONTO, April 2, 2012 /CNW/ - Just when everyone thought Mobilicity couldn't add any more value into its Unlimited Everything plan, the rising carrier today launched its new rate card with over 30% more value.

Mobilicity's top-of-the-line plan now comes with 60 free minutes of voice roaming and free phone protection while its new $45 plan includes unlimited data, and 30 minutes of free voice roaming.

In sharp contrast to its new entrant peers, who recently increased their wireless rates, and Big 3 carriers known for charging among the highest rates in the developed world, Mobilicity added the new features into the plans without raising prices.

"Mobilicity is the fastest-growing new carrier because we continue to be the best deal in wireless and our new rate card is another homerun for consumers," said Chief Customer Officer Anthony Booth. "More and more Canadians are speaking with their wallets and are making their move to Mobilicity."

The new rate card also marks the debut of voice roaming minutes included in most of its new plans for easy and affordable flat-rate calling across North America. Free incoming text messages are now also included on all its plans while roaming.

Key additions to the new rate card

• Mobilicity's $25 Unlimited Starter plan includes unlimited province-wide long distance and advanced calling features;
• Mobilicity's $35 Unlimited Plus plan includes unlimited Canada-wide long distance, global text, light data (email with social networking or BlackBerry Messenger) and 15 minutes of voice roaming;
• Mobilicity's $45 Unlimited Value plan includes unlimited data and 30 minutes of voice roaming; and
• Mobilicity's $55 Unlimited Everything plan includes free phone protection and 60 minutes of voice roaming.

Today's announcement takes Mobilicity's position as Canada's smart carrier into high gear as an increasing number of smart, value-conscious consumers continue to switch to Mobilicity for unbeatable value. In the fourth quarter of 2011, Mobilicity gained more net new customers than all other new entrants and two of the Big 3 carriers.

In related news, Mobilicity today also introduced the Samsung Galaxy S 4G Android smartphone for the special introductory, no-contract value price of $299.99 while supplies last, after which the device will be available for $349.99.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For more information, images or interviews, please contact:
Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
[email protected]

Jennifer Marron
Specialist, Corporate Affairs
Mobilicity
[email protected]