Mobilicity launches unique customizable mobile download store

New wireless carrier makes it easy to personalize Mobilicity phones and express personal tastes and backgrounds

TORONTO, June 3 /CNW/ - Mobilicity today introduced a customizable mobile download store - enabling customers to personalize the digital skin of their Mobilicity phones and complement their individual lifestyles.

The Mobilicity Content Platform is also unique because it features top-selling games plus ringtones and wallpapers from the music industry's Top 40 plus Asian and Bollywood pop stars. Debut featured artists include Katy Perry, B.o.B, Jason Derulo, T.I., Charice, Khalil Fong, and favourites from the new Bollywood blockbuster Kites.

"We've got something for everyone," said Mobilicity's President and CEO Dave Dobbin. "We searched the world for great content to make our customers' wireless experience more meaningful and enjoyable, based on their individual tastes or backgrounds."

Sara Moore, Vice President of Marketing, said, "We live in one of the most multicultural cities in the world. We're delighted to offer culturally relevant downloads and complement our unlimited overseas long-distance add-ons to East Asia and South Asia."

Typically, download stores have a single, non-customizable homepage, requiring users to search for their favourite content. Mobilicity offers a choice of three distinct homepages.

Customers can browse Mobilicity's content free of charge. Payment, which starts at just $2.50/download, is not required until a user approves the download charge. Customers must first add funds into a dedicated, personal pay-per-use depository called My Wallet.

Mobilicity's unique Content Platform also gives customers a direct link to news sources from Canada (CTV, The Globe and Mail, Toronto Star) and around the world (Hong Kong's South China Morning Post, Shanghai Daily, Reuters India, The Times of India).

Delivering the quality Canadians expect and the value they deserve

Mobilicity recently launched its unlimited 3.5G network along with pay-in-advance, unlimited talk, text and data plans that deliver the quality Canadians expect and the value they deserve.

The company's industry-leading unlimited plans range from its North American text plan ($15/month) to its unlimited global text, talk, North American long-distance and data plan (with voicemail, call forwarding, three-way calling and call waiting for $65/month). All Mobilicity plans are unlimited, include free caller ID, Mobilicity to Mobilicity calling and do not require a contract or credit check.

Mobilicity also recently introduced a Canadian-industry first with its $20 unlimited overseas long-distance add-ons for ultra-affordable and convenient direct-dial mobile calling to East Asia and South Asia.

Mobilicity will roll-out its service in Vancouver, Edmonton, Calgary and Ottawa later this year.

About Mobilicity (DAVE Wireless)

Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For further information: images or interviews, please contact: Sheryl Steinberg, Manager, Communications & PR, Mobilicity, 647-70-PRESS, [email protected]