Mobilicity offers Canadians a chance to win 1 of 100 BlackBerry Curve 3G
smartphones with mobile phone bill horror stories

Unlimited wireless carrier promotes bill certainty
with FMyBill contest and $75,000 in prizes 

TORONTO, Oct. 15 /CNW/ - Halloween is one thing, but getting spooked by opening a mobile phone bill loaded with extra charges is a scary tradition that Canadians don't need, according to Mobilicity, Canada's new unlimited mobile operator that guarantees bill certainty.

Mobilicity today announced FMyBill, a let-it-all-out contest where Canadians can tell their scariest mobile phone bill story at Facebook.com/Mobilicity for the chance to win one of 100 BlackBerry® Curve™ 3G smartphones and six months of service on Mobilicity's unlimited $65 plan, which includes unlimited data, unlimited North American talk and unlimited global text, plus the BlackBerry® Internet Service (BIS) add-on. Each prize is valued at $749.99.

"Wireless consumers are afraid to open their bills," said Vice President of Marketing, Sara Moore. "They are frustrated and haunted by the expensive surprises so commonly found inside."

According to a recent report published by the Consumers Council of Canada, "wireless bills are often higher - frequently much higher - than customers expect. Customer disputes are common. Many of the disputes involve 'extra' fees incurred when customers unknowingly exceed the allotments set out in their plans."

The independent, not-for-profit organization also found that of the 60 percent of wireless customers who said they inspected their monthly service bills, 45 percent found up to three billing errors.

With Mobilicity's industry-leading unlimited plans and its unique My Wallet™ personal depository system for pay-per-use offerings like roaming, downloads and global long-distance, there's no risk of incurring extra, hidden charges.

"At Mobilicity, we're committed to ensuring mobile phone bill nightmares become a thing of the past with 100 percent bill certainty and a quality wireless experience," Moore added.

Infamous Mobile Phone Bill Horror Stories

Bieber Bill
A suburban Detroit teen reportedly racked up many thousands of dollars in mobile phone charges after receiving almost 30,000 calls and text messages from Justin Bieber Twitter followers asking him to end many weeks of pestering Bieber by text.

Stampede of a Bill
In 2007, a Calgary man received an $83,000 bill after using his mobile phone to download music and movies onto a computer. His monthly plan normally cost $147.

Bill App
After getting charged an extra $250 on his bill, a New Jersey man developed the QuickMin iPhone app this Spring to display remaining call minutes and send alerts when nearing the end of the minutes included on a plan.

Politically Incorrect Bills
In 2008, a Newfoundland and Labrador cabinet minister submitted cell phone bill expenses of almost $30,000 for one year. The minister eventually resigned, attributing his health and frustration with the media as reasons.

Bill Shocker
According to a recent Federal Communications Commission survey, one in six mobile phone users, or 30 million people, experience cell phone bill shock. Over a third of the respondents' bills had $50 extra in unexpected charges and fees; 23% of their bills were over $100 higher than expected.

Mobilicity's FMyBill contest is open through the month of October to residents in Toronto, Vancouver, Edmonton and Ottawa. Complete rules and regulations are available at facebook.com/mobilicity or mobilicity.ca/fmb.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network - without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For further information:

Sheryl Steinberg
Manager, Communications & PR
Mobilicity
647-70-PRESS
[email protected]