Mobilicity paves new retail opportunity with The Brick

Canada's smart mobile carrier launches in select The Brick stores

TORONTO, May 18, 2012 /CNW/ - Mobilicity today announced the arrival of full-service Mobilicity kiosks at select locations of The Brick in Toronto and Edmonton.

Marking The Brick's expansion into the mobile phone industry, these kiosks will complement The Brick's electronics department. They will provide the home furnishing, appliance and electronics retailer's value-oriented customers with easy and affordable access to Mobilicity's unlimited talk, text and data plans, as well as popular Android, BlackBerry and Windows smartphones, such as Samsung Galaxy Q, BlackBerry Curve 9360 and Nokia Lumia 710.

"Teaming up with The Brick makes a lot of sense," said Mobilicity Chief Customer Officer Anthony Booth. "After all, Canadians have turned to The Brick for added value for years. We are excited about bringing The Brick customers the value they deserve in wireless."

Today's news reinforces Mobilicity's commitment to growing its national retail distribution, as well as its network of Mobilicity stores across the five markets in which it operates.

About The Brick Group
The Brick Group, together with its subsidiaries, is one of Canada's largest volume retailers of household furniture, mattresses, appliances and home electronics, operating under five banners: The Brick, United Furniture Warehouse, The Brick Mattress Store, and Urban Brick. In addition, through its corporate sales division, the Brick Group services the subdivision, condominium, hospitality and high-rise builder market. The Brick Group's retail and franchise operations are located in British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, Quebec, Prince Edward Island, Nova Scotia, New Brunswick, the Northwest Territories and Yukon.

About Mobilicity (DAVE Wireless)
Mobilicity, Canada's smart mobile carrier, was created to bring down the cost of wireless with unlimited talk, text and data plans, affordable North American coverage, plus popular handsets and smartphones - without locking customers into contracts or charging extra or hidden fees. Everything Mobilicity does adds up to a better wireless experience, not an expensive one. NOW THAT'S SMART.

Formerly known as Data & Audio-Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors. Mobilicity was named one of Canada's Top 25 Up and Coming Information & Communication Technology start-ups in 2010 by the Branham Group Inc. Further information about Mobilicity can be found at www.mobilicity.ca.

For more information, images or interviews, please contact:

Sheryl Steinberg
Director, Corporate Affairs
Mobilicity
647-70-PRESS
[email protected]

Jennifer Marron
Specialist, Corporate Affairs
Mobilicity
[email protected]