Modern Meat Launches Vancouver Island Expansion Plan with Key Accounts and TV Marketing Campaign

VANCOUVER, BC, Nov. 26, 2020 /CNW/ - Modern Meat Inc., (CSE: MEAT) ("Modern Meat") or (the "Company"), an award winning plant-based meat manufacturer, announced today that it will be expanding its retail presence as well launching a Christmas marketing campaign on Vancouver Island for its line of 100% plant-based products including the Modern Burger, Crab Cakes, Crumble and Meatballs.

"We are very excited to promote our company and products on Vancouver Island as I feel its residence and known geography is a prime retail market for our products. Vancouver Island is known for its beautiful landscapes and coastal forest combined with healthy clean living, a sentiment that our products represent." states CEO Tara Haddad.

Modern Meat is currently working with 30 retailers on Vancouver Island and will soon be expanding this base which could eventually open an exciting new growth market for the Company. 

Modern Meat will also be creating a business segment which will run on CHEK TV, Vancouver Island's premier channel, throughout the Christmas season to promote its plant-based meat alternatives. Chek TV is currently airing in British Columbia and nationally with affiliated networks to approximately 6 million subscribers and 15 million viewers.  The outreach is expected to create substantial awareness to both consumers and retail locations.

"Vancouver Island is very near and dear to me as I was born and raised on the island. Knowing the island as well as I do, I feel it is the perfect match between people and product. People on the island have been looking for a healthy delicious meat alternative that is made with whole products and GMO free. By raising awareness to our product line on the island, I feel it will bring significant value and add sales to the company. We have just launched with one of the largest and oldest retail chains on the island, operating since 1982 with over 1000 employees and 13 locations, and are very excited to build around this cornerstone account." states Chief Corporate Officer Cassidy McCord.

About Modern Meat

Modern Meat is a Canadian food company based in Vancouver, British Columbia that offers a portfolio of plant-based meat products. Modern Meat recognizes the importance of providing consumers nutritious and sustainable meat alternatives without sacrificing taste. We are deliberate in choosing ingredients free of soy, gluten, nuts and GMO's. Our mission is to change the way food is produced and consumed for the benefit of people, animals and the environment by using only natural 100% plant-based ingredients.

Cautionary Statement Regarding Forward-Looking Information

This news release includes certain "forward-looking statements" and "forward-looking information" under applicable Canadian securities legislation that are not historical facts. Forward-looking statements involve risks, uncertainties, and other factors that could cause actual results, performance, prospects, and opportunities to differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements in this news release include, but are not limited to, statements with respect to: Modern Meat and Modern Meat's business and prospects; the Company's objectives, goals or future plans; future growth of the alternative meat sector and the Modern Meat market share, Modern Meat sales growth, planeed expansion into retailers on Vancouver Island, awareness of the Modern Meat brands and the business, operations, management and capitalization of the Company. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; local and global market and economic uncertainties arising in respect of the COVID-19 pandemic; litigation, availability of key product ingredients, legislative, environmental and other judicial, regulatory, political and competitive developments; the ability to effectively expand manufacturing and production capacity; the success of market initiatives and the ability to grow brand awareness; the ability to attract, maintain and expand relationships with key strategic restaurant and food service partners; our ability to predict consumer taste preferences; delay or failure to receive regulatory approvals; the sufficiency of our cash to meet liquidity needs; those additional risks set out in the Company's public documents filed on SEDAR at www.sedar.com; and other matters discussed in this news release. Accordingly, the forward-looking statements discussed in this release may not occur and could differ materially as a result of these known and unknown risk factors and uncertainties affecting the Company. Although the Company believes that the assumptions and factors used in preparing the forward-looking statements are reasonable, undue reliance should not be placed on these statements, which only apply as of the date of this news release, and no assurance can be given that such events will occur in the disclosed time frames or at all. Except where required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.

SOURCE Modern Meat Inc.

Tanya Todd, Communications Director, [email protected], 604-395-0974