Fridge, powered by Google technology, to make its public debut during the Pan Am Games
TORONTO, June 26, 2015 /CNW/ - Molson Canadian is giving its iconic beer fridge its most Canadian makeover yet. The new beer fridge, which is featured in a recently launched television spot, and will make its public debut during the TORONTO 2015 Pan Am/Parapan Am Games in Ontario, opens once 'I Am Canadian' is spoken in six different languages.
Using Google's Speech Recognition API (application program interface) and other Google technologies, the fridge is able to recognize 40 different languages, ranging from French and Mandarin, to Portuguese and Hindi. When the phrase 'I am Canadian' is spoken, the language used is displayed on a digital panel on the fridge. Once the fridge recognizes six different languages - which can come from multiple people - the door opens, revealing row upon row of vintage Molson Canadian cans.
"With Canada Day right around the corner and with our country only weeks away from welcoming the world at the Pan Am Games, we wanted to celebrate one of Canada's most admired traits: its diversity," said Chris Blackburn, Director of Marketing, Molson Canadian. "With the incredible support we've received from Google, we were able to create the most patriotic version of our beer fridge yet, bringing people from many different cultures together over an ice cold, Canadian beer."
Molson Canadian's original beer fridge earned its iconic status when it launched in 2013, and continued its upward momentum during the 2014 Olympic Winter Games in Sochi, Russia, where a Canadian passport was required to open the fridge's door. Later that year, the fridge went through its first transformation to celebrate Canada Day, opening only when the Canadian National Anthem was proudly sung to it.
This year's iteration, however, is the most complex yet, requiring the fridge to not only recognize dozens of languages, but also confirm that the words 'I am Canadian' were spoken, and do so in a matter of seconds.
"Great technology is only as powerful as the creative idea that powers it," said Adam Green, Creative Agency Lead at Google Canada. "Google APIs helped make it happen, but at the heart of this campaign was a brilliant concept connecting Molson Canadian to the consumer. It's proof that great creative executions are achievable when you include digital as part of early strategic thinking."
"Google was the only company that had the language recognition application to make this vision a reality, and as we discovered, it's also the best, most broad and accessible application we've ever worked with," added Blackburn.
As the exclusive beer and cider supplier of the TORONTO 2015 Pan Am/Parapan Am Games, Molson Canadian will be showcasing the beer fridge at its Molson Canadian House located within the CIBC Pan Am Park on the Canadian National Exhibition grounds between July 11 and July 25. The Molson Canadian House offers Games attendees and athletes a chance to relax, watch live events, grab a pint of Molson Canadian or Molson Canadian Cider, and work together to open the new beer fridge. Entry is free; however, attendees must be of legal drinking age.
To see how real people came together to open the fridge, you can view the recently launched television spot here.
About Molson Coors Canada
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.
Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.
About Google Canada
Google's mission is to organize the world's information and make it universally accessible and useful. As a global technology leader, Google's innovations in web search and advertising have made its website a top internet property and its brand one of the most recognized in the world. Google Canada has offices in Waterloo, Toronto, Montreal, and Ottawa with over 500 'Canooglers' working on teams across Engineering, Sales, Marketing, PR, Policy, and HR. Engineers at Google Canada work on many of company's core products including Chrome, Safe Browsing, and Gmail; while the Sales Teams assist Canadian businesses with their digital advertising strategies.
Credits:
Creative Agency: Rethink Canada
Media Agency: MEC
Public Relations Agency: Harbinger
SOURCE MOLSON CANADIAN
Image with caption: "Molson Canadian's Latest Beer Fridge Opens When 'I am Canadian' is Spoken in Six Different Languages (CNW Group/MOLSON CANADIAN)". Image available at: http://photos.newswire.ca/images/download/20150626_C9963_PHOTO_EN_43884.jpg
Samantha Detwiler
Harbinger
[email protected]
(416) 960-5100
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