MONO WINS O'TOOLE AWARD FROM THE AMERICAN ASSOCIATION OF ADVERTISING AGENCIES
Prestigious Award Recognizes Body of Work
NEW YORK, Sept. 28 /CNW/ - MDC Partners announced today that their agency, mono, has won the O'Toole award in the small agency category. The prestigious award, which was given last night at a ceremony during Advertising Week, is only one of four awarded each year by the American Association of Advertising Agencies. The O'Toole award honors the entire body of work of an agency and is given to agencies in different size categories. This recognition comes on the heels of mono being named one of the best small agencies in the country by Advertising Age at their small agency awards, which were held in New Orleans in July.
This award recognizes the breadth of mono's creative and digital work, from its successful campaign for Mrs. Meyers Clean Day to the acclaimed Real Good Chair Experiment campaign in partnership with Blu Dot last fall. Over the course of two days last November, mono placed 25 of Blu Dot's Real Good Chairs on curbs throughout New York City, free for the taking, and then followed them electronically with Twitter, GPS and other media, eventually telling the story of where they landed with a documentary film. The award is the latest in a string of successes for the Minneapolis agency. Mono recently won the bronze Cyber Lions award at the prestigious Cannes Lions International Advertising Festival in Cannes, France, for the Real Good Chair Experiment campaign, as well as top honors for the Best Magazine Ad Campaign award at the Kelly Awards in New York.
Located in Minneapolis, mono was founded in 2004 by Jim Scott, Michael Hart and Chris Lange. The agency is based around the belief that simpler is better, and operates around the philosophy that the brands and companies that are single-minded with their voice yet multi-faceted and innovative with their communications, will be the big winners in this new, hyper-competitive, growingly complex business landscape. Mono's open, agnostic, real-time creative process enables them to create multi-disciplined, innovative work on a variety of platforms for their clients, which include: Apple, Herman Miller, Mrs. Meyer's Clean Day, Rolaids, Harvard Business School, Nice Ride MN, General Mills, Sesame Street, and Blu Dot.
"We are incredibly proud of everyone at mono," said Miles Nadal, Chairman and CEO, MDC Partners. "Being honored by the 4A's is a great testament to their dedication to redefining the agency model of the future by combining creativity and cutting edge technology across multiple platforms. They have done a phenomenal job delivering strategically innovative and highly creative work that delivers increased return on marketing investment to all of their blue chip clients. Mono is a terrific example that MDC Partners is truly 'The Place Where Great Talent Lives".
About MDC Partners, Inc.
MDC Partners is a progressive Marketing and Communications Network with over seven thousand employees, championing the most innovative entrepreneurial talent. MDC Partners provides strategic solutions and services multinational clients in North America, Europe and Latin America. Our philosophy emphasizes the utilization of Strategy and Creativity to drive growth and measurable impact. "MDC Partners is The Place Where Great Talent Lives." The company's Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".
For further information: Katie Kempner, Sr. VP, Corporate Communications, 305-646-7366, [email protected]
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