Mood Media Corporation ("Mood Media") - Mood Media announces positive market
update

/Not for dissemination in the United States or for distribution over US newswire services/

TORONTO, Dec. 14 /CNW/ - Mood Media (TSX:MM / LSE:MM; ISIN: CA61534J1057) is pleased to announce today that management currently anticipates that EBITDA before exceptional costs for the six month period ending 31 December 2010 will exceed market expectations, which are currently approximated to be US$23.9 million based on publicly reported analyst estimates. 

Mood Media expects to publish its final results for the year ending 31 December 2010 in the week commencing 7 March 2011.

About Mood Media Corporation

Mood Media is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.

Management believes that Mood Media's services can have a direct impact on consumer purchasing decisions which makes in-store media an effective marketing tool. Management also believe that in-store media services can enhance branding in real-time and influence shopper decisions by improving the shopping experience for consumers. The in-store media business generates revenue via sales of its multi-sensory services to businesses; the retail point-of-purchase sells speciality compilations through its retail clients. Mood Media has also compiled an extensive rights-included music library with over 1.8 million tracks.

Mood Media operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organisations.

For further information about Mood Media, please visit www.moodmedia.com.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains forward-looking statements. The statements concerning management's expectations in relation to Mood Media's anticipated financial performance are forward-looking statements. The words "believe", "expect", "anticipate", "estimate", "intend", "may", "will", "would" and similar expressions and the negative of such expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. These forward-looking statements are subject to important assumptions. While Mood Media considers these factors and assumptions to be reasonable based on information currently available, they may prove to be incorrect.   In particular, and without limiting the generality of the foregoing, there can be no assurance that Mood Media's EBITDA (or net earnings) will exceed market or analyst expectations for the periods indicated or, if exceeded, the quantum of thereof.

Known and unknown factors could cause actual results to differ materially from those projected in the forward-looking statements. Such factors include, but are not limited to: the impact of general economic, market, credit and business conditions and currency fluctuations. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements.   For more exhaustive information on these and other factors, readers should refer to our most recently filed annual information form and other public disclosure documents which are available at www.sedar.com.

All of the forward-looking statements made in this press release are qualified by these cautionary statements and other cautionary statements or factors contained herein, and there can be no assurance that the actual results or developments will be realized or, even if substantially realized, that they will have the expected consequences to, or effects on, Mood Media.

Forward-looking statements are given only as at the date hereof and Mood Media disclaims any obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable laws.

Non-GAAP Measures

Mood Media presents EBITDA information as a supplemental figure because management believes it provides useful information regarding operating performance. EBITDA is not a recognized measure under Canadian GAAP, does not have standardized meaning, and is unlikely to be comparable to similar measures used by other companies. Accordingly, investors are cautioned that EBITDA should not be construed as an alternative to net earnings or (loss) determined in accordance with GAAP as an indicator of the financial performance of Mood Media or as a measure of Mood Media's liquidity and cash flows.

For further information:

Enquiries:

Mood Media Corporation
Lorne Abony
[phone]

Panmure Gordon
Dominic Morley
[phone]