Moosehead Charges to Multiple Victories at the 2012 Canadian Brewing Awards
TORONTO, June 13, 2012 /CNW/ - Moosehead Breweries Ltd. had a successful night at the 2012 Canadian Brewing Awards this past Saturday, June 9th in Montreal. The 10th annual version of the event honoured the country's best brews in 39 different categories with over 550 beers entered from over 80 competitors.
Moosehead scored multiple victories, including both a Gold for its Cracked Canoe Premium Light Lager and a Silver for Moose Light in the same Light Lager category; a Bronze in North American Style Lager for its Alpine Lager; and Bronze as well for Moose Light Lime in the Fruit Beer Category - adding to the company's previous three trophies in 2011 at the same awards ceremony.
For Matt Johnston, VP Marketing and Sales at Moosehead, this weekend's victories confirm that the quality of beer created at Canada's oldest independently owned brewery is worthy of the accolades. "After nearly 150 years as Canada's oldest independent brewery, it is great to still be recognized by our peers. We believe these tie in nicely with our new To All Things Made Well campaign in Canada: To connect with and recognize like-minded crafts people across the country."
The Canadian Brewing Awards are Canada's only national competition that invites breweries of all sizes from across the country to compete in a blind tasting to see who brews the best beer. A Canadian Brewing Award medal is a widely recognized symbol of brewing excellence in Canada. A panel of approximately 20 Certified Beer Judges consider five criteria: aroma, appearance, flavour, mouth-feel, and overall impression.
To All Things Made Well began with a Moosehead-branded Airstream RV travel coast-to-coast across the country having started May 21, 2012 at the Moosehead brewing facilities in Saint John, New Brunswick, continuing across Canada to British Columbia, and finally returning to Toronto for the North by Northeast festival the week of June 11, 2012. Follow the journey at facebook.com/moosehead.
Moosehead Breweries Limited traces its roots to 1867 and is the only Canadian-owned major brewery. The Saint John-based company is owned and managed by New Brunswick's Oland family, whose members represent the fifth and sixth generation to operate the business. Moosehead Breweries Limited sells its beer throughout Canada, the United States and in 17 other countries around the world. For more information on Moosehead Breweries Limited, please visit www.moosehead.ca.
To arrange an interview with Matt Johnston or request high resolution images, please contact:
elevator communications inc. - 416.363.6444
Geoff Vokes x233 - [email protected]
Alexandra Sockett x228 - [email protected]
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