More Artists, Fourth Night and Corona Extra for Boots and Hearts

Emerson Drive To Perform at Kick Off Party While Tate Stevens, David Nail, Tebey and Tim Hicks Added to Line Up With Corona Serving Up Cerveza

BOWMANVILLE, ON, April 2, 2013 /CNW/ - Republic Live, organizers of the Boots and Hearts Music Festival are pleased to announce that not only have they confirmed that Emerson Drive, X-Factor Season 2 winner Tate Stevens, David Nail, Tebey and Tim Hicks are all performing at this year's festival, but that a fourth night of festivities has been added with a Thursday night kick off party hosted by the festival's official cerveza partner, Corona Extra.  The kick off party will take place Thursday night with a performance from Emerson Drive and Tim Hicks and organizers want to ensure fans know that this fourth night is included free of charge for anyone that has purchased a three-day general admission ticket.  Although the full schedule has yet to be released, Republic Live has confirmed that Jason Aldean and Dean Brody will be performing on Friday, Rascal Flatts and The Band Perry on Saturday and Miranda Lambert and Dierks Bentley on Sunday.  Although ticket prices were set to increase today, prices will remain at $229.99 exclusively at www.bootsandhearts.com and day tickets will not be released as planned while Republic Live continues to work with the municipality, venue, and local officials to secure additional camping options.

"We're constantly analyzing ways we can make Boots and Hearts an even better experience," said Shannon McNevan, Managing Director, Partner, Republic Live.  "It only took one stroll through the campgrounds last year on Thursday night to realize we had a large portion of our fan base that had four nights of party in them.  That's why we're so excited to be announcing the Thursday night kick off party with Canada's ultimate country party band, Emerson Drive, and everyone's favorite cerveza, Corona Extra.  Tate Stevens is someone I think we were all rooting for during this season's X-Factor.  Adding him to the line-up marks his first Canadian appearance, and I think he'll be pleasantly surprised by the welcome he gets from his Canadian fans.  David Nail makes a great addition to our line up with his country-soul.  He's a modern day crooner and the ladies seem to love him everywhere he goes.  It's also great to welcome back both Tebey and Tim Hicks, the respective winner and runner up of our Emerging Artist showcase last year - both of whom are exploding right now.  We know that our fans are going to have one of their most extraordinary summer nights at Boots and Hearts and having a partner like Corona Extra on board brings that to a whole other level." 

After 25 successful years in Canada, Corona Extra is proud to launch their new brand campaign encouraging consumers to step outside of their comfort zone, lead an extraordinary life and 'Live Mas Fina'. The campaign launched online in March with a 60-second commercial that was previewed to the brands Facebook community, asking consumers to reflect on how they've been living. Phase 1 of the brand's new website went live simultaneously at www.LiveMasFina.com along with Twitter #LiveMasFina and YouTube channels.

"We are excited to be partnering with the Boots and Hearts Music Festival as we know country music fans love to Live Mas Fina," says Stewart Priddle, Director of Marketing at Modelo Molson Imports L.P, "The campaign is a challenge to live life on your own terms and never accept ordinary.  Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world - and Boots and Hearts is no ordinary festival, it's the perfect partnership."

Boots and Hearts is an annual country music festival event run by Republic Live taking place at Canadian Tire Motorsport Park in Bowmanville from August 2- 4th 2013. The 2013 line up includes Jason Aldean, Rascal Flatts, Miranda Lambert, Dierks Bentley, The Band Perry, Dean Brody, Joe Diffie, Emerson Drive, Tate Stevens, Aaron Lewis, Chad Brownlee, Jason Blaine, Colt Ford, David Nail, High Valley, Kira Isabella, The Stellas, Parmalee, Tebey, Tim Hicks and Dee Jay Silver plus another 15+ artists that are yet to be announced. Boots and Hearts features 3 stages, a Family Zone, BOOMTOWN Entertainment area, midway, market stalls, food vendors and much more. Children under 12 years of age receive free admission. To purchase tickets, for more information on EZ pay options visit www.bootsandhearts.com

SOURCE: Republic Live Inc.

Laura K. Kennedy
Director of Public Relations
Republic Live Inc.
Tel: [phone]
[email protected]
republiclive.com|bootsandhearts.com