MOTHER MOTHER TEAM UP WITH RE*GENERATION FOR BENEFIT SHOW IN TORONTO

•  Concert at Lee's Palace on October 27 to raise much-needed cash to help local homeless and at-risk youth

TORONTO, Oct 7 /CNW/ - Virgin Mobile today announced that Mother Mother will play a benefit concert at Toronto's Lee's Palace on October 27.  All proceeds from the benefit concert will go straight to Virgin Unite's RE*Generation, a passionate movement to end youth homelessness and get at-risk youth off the street and on the road to a brighter future.

"We're on a mission to end youth homelessness in Canada and that starts with creating awareness about the issue and raising desperately needed funds with events like this," says Nathan Rosenberg, Chief Marketing Officer, Virgin Mobile Canada.  "With killer artists like Mother Mother we're aiming to shine a light on the problem and bring the number of homeless youth in Canada from 65,000 to zero - but we need your help! Come out to our latest RE*Generation benefit show, text to donate or volunteer at local charities to do your part to put an end to youth homelessness."

Vancouver's Mother Mother have generated big time buzz with their original approach to modern pop/rock music; a beautifully bent portrait of vocal harmony, clever, offbeat lyricism and dynamic instrumentation. Their sound comes to life on their sophomore album, O My Heart, produced by Howard Redekopp (Tegan and Sara, The New Pornographers). Since its release Mother Mother have brought their critically acclaimed live performance all over North America and the UK with successful and often sold out headlining tours, while also tearing it up on the festival scene, sharing the stage with the likes of Weezer, Sam Roberts, Pearl Jam, Bad Religion, Rise Against, The Decemberists, Our Lady Peace, Tokyo Police Club and many others. This upcoming show marks their first live appearance in Toronto since their two Massey Hall performances with Canadian rock institution Matthew Good last fall.

"The RE*Generation Movement that Virgin Mobile and Virgin Unite have created is an amazing cause that we're  incredibly proud to support," says Mother Mother's Ryan Guldemond.  "I think it's important to give back to our community and do what we can to make a difference.  I hope that all of our fans will come out to support an important cause!"

Tickets for the Mother Mother show on October 27, 2010 are $20 plus service charges and taxes and will be available through www.ticketweb.ca starting at 10 a.m. on Friday, October 8, 2010.  Doors for the show open at 8 p.m.  

Join the Movement!

RE*Generation is a movement to support solutions to youth homelessness and at-risk youth programs in Canada.  To date, more than $600,000 has been raised and dispersed to leading youth serving agencies across the country. The RE*Generation movement is working with a number of Canadian charitable partners to help get kids off the streets and onto a path for a brighter future. In addition to supporting the Mother Mother RE*Generation benefit show, Canadians can take action and join the RE*Generation by:

• Heading to www.nyhad.com to sign the petition for a National Youth Homelessness Awareness Day
• Texting REGEN to 30333 to donate $5 to the RE*Generation Movement
• Checking out the phone that does some good - $10 from every purchase of the limited edition Samsung Link RE*Generation phone will go towards the RE*Generation Movement
• Learning more by checking out RE*Generation partners like Eva's Phoenix, the Remix Project and Broadway Youth Resource Centre

For more information the RE*Generation Movement, visit www.nyhad.com. 

About Virgin Mobile Canada

Virgin Mobile Canada is Canada's #1 mobile youth company delivering the hottest phones on the hottest HSPA+ network.  Virgin Mobile Members also get access to must-see events, global roaming and award-winning customer service. J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study has awarded Virgin Mobile "Highest in Customer Satisfaction With Prepaid Wireless Service, Five Years in a Row"¹ and it has ranked Virgin Mobile "Highest in Customer Satisfaction With Postpaid Wireless Service"². 91% of customers would also recommend Virgin Mobile to a friend. 

The Virgin Mobile group of companies has attracted more than 15 million customers worldwide.  Virgin Mobile phones are available at more than 4,000 locations nationally including The Source, Virgin Mobile retail locations and additional retail partners. Virgin Mobile products can also be purchased online at www.virginmobile.ca or by calling 1-888-999-2321. Get personal with Virgin Mobile Canada on Facebook at facebook.com/virginmobilecan and Twitter at twitter.com/virginmobilecan.

About Virgin Unite

Virgin Unite is the non-profit foundation of the Virgin Group. We unite people to tackle tough social and environmental problems in an entrepreneurial way. Our aim is to help revolutionize the way businesses and the social sector work together - driving business as a force for good.  This is based on the belief that this is the only way we can tackle the scale and urgency of the challenges facing the world today. Virgin Unite's overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100% of additional donations received go direct to the frontline where they are needed most. For more information please visit www.virginunite.com. Follow us on Twitter www.twitter.com/virginunite.

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1} J.D. Power and Associates 2005-2009 Canadian Wireless Customer Satisfaction Studies^SM. Study based on 15,207 total responses from consumers with prepaid wireless service, measuring 5 wireless service providers. Proprietary study results are based on experiences and perceptions of consumers surveyed in October 2009. www.jdpower.com
² J.D. Power and Associates 2005-2009 Canadian Wireless Customer Satisfaction Studies^SM. Study based on 15,207 total responses from consumers with postpaid wireless service, measuring 9 wireless service providers. Proprietary study results are based on experiences and perceptions of consumers surveyed in October 2009. www.jdpower.com

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