Motorola and Rogers Invite You to FLIPOUT over the Back to School Season's
Ultimate Accessory

Stylishly square & pocket-perfect Motorola FLIPOUT(TM) features MOTOBLUR(TM) - the easy way to manage all your relationships, without missing a thing

TORONTO, Aug. 5 /CNW/ - Motorola Canada and Rogers Communications Inc. today announced the debut of the Motorola FLIPOUT(TM) with MOTOBLUR(TM), the perfect back to school smartphone for today's always-connected student. Incredibly compact, FLIPOUT features an innovative square pivot design that swivels open to reveal a five-row QWERTY keypad, making texting and staying in touch with friends this school season a snap.

The ideal pocket companion to keep students in control of their busy social lives, FLIPOUT runs on the popular Android(TM) platform, which integrates all their favourite Google(TM) applications and services, such as Gmail(TM), Google Search(TM) and Google Maps(TM). FLIPOUT features an enhanced new version of Motorola's exclusive experience, MOTOBLUR, giving those hitting the books new customization and filtering options so they're in control of who's got their attention. Adding an extra hand is Android Market(TM) with over 70,000 fun and useful applications students can use to customize FLIPOUT's seven home screens, to help them survive the school year.

"Motorola is excited to bring this tiny but mighty smartphone to Canadians just in time for the start of the school year," said Rick Gadd, Vice President and Sales General Manager, Mobile Devices, Motorola Canada. "FLIPOUT features our enhanced new version of MOTOBLUR, making it even easier for students to manage who and what is important in their lives."

"Students are looking for mobile devices that meet their evolving connectivity, social networking and entertainment needs and Rogers has built our Social View category of devices to deliver offerings that serve those needs," said Raj Doshi, Vice President, Mobile Product Management, Rogers Communications Inc. "Backed by Canada's reliable network and attractive student and family plans, we're excited to welcome our newest Android device, the affordable Motorola FLIPOUT, to the Rogers Social View family."

MAJOR IN MOTOBLUR

MOTOBLUR, Motorola's exclusive experience, makes FLIPOUT the command centre of a busy student's social life. Slip it out of a pocket and allow MOTOBLUR to sync contacts, posts, messages, photos and much more in easy to manage streams - from sources such as Facebook(R), MySpace, Twitter(TM), Gmail(TM), work and personal e-mail. These streams appear as live widgets on the home screen, putting everything in one place for immediate reply and accessible in just one tap, without logins or multiple applications to open.

    
    -   Happenings Widget: View social site updates in one spot with the live
        Happenings widget. Every friend feed, status update, wall post,
        bulletin and photo upload is automatically delivered and ready for
        immediate reply - right from the home screen
    -   Messages Widget: Organizes messages from Facebook, MySpace and
        Twitter along with emails and texts and streams them to the live
        Messages widget for immediate reply - right from the home screen
    

Now, MOTOBLUR allows for even greater customization, providing users with more options to follow who and what really matters, including:

    
    -   Dynamic Happenings and Messaging Widgets - MOTOBLUR filters can be
        selected from a single social networking account, contacts, group or
        messaging account so that users can select only the information they
        want to stream live to the Happenings and Messages widgets
    -   More Home Screen Customization - Move and resize pre-loaded home
        screen widgets to personalize up to seven home screen panels for an
        even more custom experience
    -   Battery Manager - Manage your phone's battery consumption by
        selecting different power modes to conserve battery
    -   Data Usage Management - MOTOBLUR's new Data Management widget allows
        users to monitor and adjust data usage right from the home screen,
        for daily peace of mind
    -   Contact Quick Action - Use this widget for contacts you are
        frequently in touch with. Simply start a call or text with one tap
    

MOTOBLUR also means lost devices won't cause a pre-exam coronary. Devices with MOTOBLUR can be located from a secure site and remotely wiped if necessary. In addition, one user name and password brings back contacts, messages and connectivity to previously configured networks and e-mail providers.

Audio Quality

FLIPOUT comes with CrystalTalk(TM) PLUS, a proprietary Motorola technology that adds a second microphone and speaker, reducing background noise and ensuring crystal clear audio quality.

Multimedia

FLIPOUT brings optimal web and photo browsing to the palm of your hand with multi-touch pinch to zoom. For music fans, FLIPOUT's connected media player offers full screen lyric support, integrated song ID and a social solution for knowing what people around you are listening to.

Additional multimedia features include a FM radio with RDS support, a 3.1MP camera with digital zoom and KODAK PERFECT TOUCH technology for better, brighter pictures and gallery mode for tagging and labeling of photos. One-touch uploads to Facebook, MySpace, Picasa(TM) and Photobucket(TM) make sharing your images quick and easy. Also included are video capture, playback and streaming options along with Bluetooth(R)(1) technology capabilities for wireless calls, music and file transfers.

FLIPOUT comes with a 2GB memory card, expandable to 32GB, built in GPS, E-Compass plus Wi-Fi and 3G support.

Product Availability

The Motorola FLIPOUT with MOTOBLUR is available now exclusively through Rogers and www.rogers.com for $29.99 with new activation on select 3 year term voice and data plans. For more information about the Motorola FLIPOUT visit motorola.ca.

About Motorola

Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to mobile and wireline digital communication devices that provide compelling experiences, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.

About Rogers Communications Inc.

Rogers Communications is a diversified Canadian communications and media company. We are Canada's largest provider of wireless voice and data communications services and one of Canada's leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit www.rogers.com.

Certain features, services and applications are network dependent and may not be available in all areas; additional terms, conditions and/or charges may apply. All features, functionality and other product specifications are subject to change without notice or obligation. Contact your service provider for details.

(1) This device supports certain Bluetooth profile(s). In order for Bluetooth devices to communicate with one another, they must utilize the same Bluetooth profile. Not all Bluetooth features may be supported by all compatible Bluetooth enabled devices. Visit www.motorola.com/bluetoothconnect for more details.

Android, Google, Gmail, Google Search, Google Maps, Android Market, Picasa are trademarks of Google Inc.

For further information: Media Contacts: Linda North, Hill & Knowlton (for Motorola Canada), 416-413-1218 x4595, [email protected]; Annemarie Gerber, Rogers Communications Inc., 416.935.2676, [email protected]