MOVEMBER LAUNCHES NFT WITH LIFE-SAVING POTENTIAL THIS TESTICULAR CANCER AWARENESS MONTH

"Non-Fungible Testicles" will launch on the Solana blockchain April 26^th, raising awareness for the most diagnosed cancer in young men

TORONTO , April 19, 2022 /CNW/ - April is Testicular Cancer Awareness Month and men's health charity Movember is bringing awareness to blockchain, launching the world's first 'potentially lifesaving' NFT (non-fungible token). The 'Non-Fungible Testicles', designed by US-based artist Mishka, in collaboration with MRM, will launch on the Solana blockchain on April 26^th, and are designed to encourage young men to check themselves for cancer, while raising funds for vital research.

Testicular cancer is a relatively rare disease, but it disproportionately affects younger men. When caught early, it is highly treatable and curable. However, previous Movember research has shown that more than half of men aged between 18-34 worldwide didn't know they were in the age group most at risk. Nearly two thirds (62 per cent) of this group didn't know how to carry out a self-examination.

The NFT project aims to address this by generating awareness of the testicular cancer risk and providing users with the tools to check themselves. Non-Fungible Testicles aim to get men in the habit of checking themselves regularly. Each NFT will evolve depending on often it's owner 'checks in' on it. By unlocking rare bonus traits with each check in, owners will be rewarded for becoming familiar with their Non-Fungible Testicles in the same way they should check their real testicles. Regular self-checks enable men to get to know what's normal for them, so they can act quickly if something changes.

 "The dynamic nature of NFTs and blockchain technology allows for new fun and innovative ways to reach men and encourage behaviour change," says Dan Cooper, Director of Innovation at Movember. "Owners will be rewarded for checking their Non-Fungible Testicles, like you should do with your own. It's the first NFT collection we know of that could save a life. It's also a fun way to own a unique piece of artwork from our partners Mishka and join a unique community of likeminded collectors and NFT owners."

Details of how to mint and support the Non-Fungible-Testicles will be released in Movember's official NFT Discord, Twitter and nonfungibletesticles.io. Check often for updates and details. NFTs from Movember's Non-Fungible Testicles Project will be stored on the Solana blockchain due to the lower environmental impact and ease of entry.

Proceeds from the sale of the NFTs will support testicular cancer research, namely the multi-national TIGER trial which has been designed to determine which therapy works best for men who've been treated for testicular cancer, but in whom the cancer has returned.

For information on how to check yourself for testicular cancer, visit movember.com/knowthynuts.
Images of the Non-Fungible Testicles are available HERE.

About Movember
Movember is the leading charity changing the face of men's health on a global scale, focusing on mental health and suicide prevention, prostate cancer, and testicular cancer. The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier, and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects around the world. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity's vision is to have an everlasting impact on the face of men's health. To donate or learn more, please visit Movember.com.

About MRM
MRM creatively engineers total human experiences. Through purposeful, dynamic intersections between consulting, creative, technology, data sciences and commerce, MRM operates in a borderless, integrated way, to allow for greater collaboration, connections and velocity—all to the service of helping businesses grow meaningful relationships with people. MRM is part of McCann Worldgroup and the Interpublic Group of companies (NYSE: IPG) and spans 35 offices across North America, Latin America, Europe, the Middle East and Asia Pacific.  
For more information, please visit www.mrm.com

SOURCE Movember Canada

Press contact: Fresh PR, Jo-Anne Stayner, [email protected], [phone]; Movember Canada, Sonya Friesen, Public Relations Manager (Canada), [email protected], [phone]