MULTIPLE NO FRILLS(R) OPENED IN ATLANTIC CANADA

Loblaw Companies Limited growing its proven discount model

BRAMPTON, ON, Sept. 16 /CNW/ - Loblaw Companies Limited (Loblaw) is pleased to announce that five nofrills(R) banner stores opened simultaneously in Atlantic Canada. Part of a powerful network of stores nationally, nofrills(R) banner stores deliver trusted low prices, and offer popular President's Choice(R), no name(R) and national brand products alongside offerings in fresh produce, meat, baked goods and dairy items.

"Since its introduction in 1978, nofrills(R) stores have been providing great value for their customers," said Radek Mazurkiewicz, senior vice president, nofrills(R), Loblaw Companies Limited. "With the nofrills(R) format, we are focused on providing our Atlantic Canada customers with a banner store option with a distinct price proposition that we believe will better meet their budget and lifestyle needs than before."

nofrills(R) emphasizes its commitment to providing trusted low prices with its Won't Be Beat!(R) promise, "If you find a cheaper price, simply show us and we will match*." nofrills(R) banner stores are clean and uncluttered with easy to navigate aisles, multiple checkouts and accessible parking all to make shopping a more pleasant experience. Customers can earn PC(R) points, redeemable for groceries and other great rewards, by using PC Financial(R) MasterCard(R) or no-fee daily banking PC Financial bank card.

In 2009, nofrills(R) banner stores granted over $1.3 million to more than 166 families ($8.5 million nationally to more than 1,000 families) in Canadian communities through President's Choice(R) Children's Charity, and $1 million to Breakfast for Learning supporting 2,900 nutrition programs nationally making President's Choice(R) Children's Charity their national premier sponsor.

    
    Other nofrills(R) stores opened in Atlantic Canada:

    Nova Scotia

     -  Sam's nofrills(R) at 240 Dufferin Street, Bridgewater
     -  Mike's nofrills(R) at 16 Dentith Road, Spryfield

    New Brunswick

     -  Dave's nofrills(R) at 621 Fairville Boulevard, Saint John

    Newfoundland and Labrador

     -  Kevin's nofrills(R) at 1300 Topsail Road SE, Paradise
     -  Terry's nofrills(R) at 240 B Memorial Drive, Clarenville
    

The Company plans on opening Colbourne's nofrills(R) in Sydney, NS, later this year. When considering the nofrills(R) banner store that opened in Shediac, NB in 2009, there will be seven nofrills(R) banner stores in the Atlantic Canada region.

For nofrills(R) banner store information, please visit www.nofrills.ca.

About Loblaw Companies Limited

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food distributor and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ over 138,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice(R), no name(R) and Joe Fresh Style(R) brands. In addition, the Company makes available to consumers President's Choice Financial(R) services and offers the PC(R) points loyalty program.

* If a competitor offers a lower price on any item that we carry in our store simply show us an advertisement or receipt and we will sell you that item at the same price. We will match the competitor's price only during the effective date of the competitor's advertisement or within 7 days of the date of the receipt. Item must be identical (defined as same brand, size and attributes) and for produce, meat and bakery items, we reserve the right to determine a comparable item. 'Our major competitors' and 'geographical trade areas' are determined solely by us and are based on a number of factors which can change from time to time. Excludes 'multi-buys' (eg. 2 for $4); 'spend x get x'; 'Free'; and discounts obtained through loyalty programs. We reserve the right to limit quantities.

For further information: please contact Loblaw Public Relations at [email protected], [phone]