Multiplied Media announces availability of new weather and gas features in
award-winning Poynt application

Company also launches Poynt in France , Italy and Spain

CALGARY and LAS VEGAS , Jan. 7 /CNW/ - Multiplied Media Corporation (TSX:V MMC) ("Multiplied" or the "Company") an award-winning provider of mobile local search services, today announced that Poynt, its all-in-one local search application for BlackBerry(R) smartphones has added new local search features for weather and gas. With this release, the Company also launched the application in three additional European countries.

Poynt enables users to discover their local area and makes it easy for consumers to view search results on an interactive map, get driving directions, make restaurant reservations, see showtimes, watch movie trailers and now view weather and find gas - all from within one intuitive application.

Poynt's new weather feature displays the current temperature and conditions while the physical look of the weather and the time of day is displayed in the background of the application. If the user is in an area where there are conditions such as snowfall or rain, snowflakes or droplets will appear on the screen in a lifelike manner. Users can click on the listed temperature and conditions for more in depth details on the current local weather including: humidity, pressure, dew point, wind chill and cloud cover. The short-term forecast can be accessed from Poynt's main page by clicking on the within the application. The weather feature is available throughout Canada , the United States , Germany , United Kingdom , France , Italy and Spain .

Poynt users in the United States can now search local gas stations by lowest price or closest proximity. Users click on the Gas Prices icon from the main page of the application, then select Best Gas Prices or Gas Station Nearest Me to access a listing of all the gas stations in the area, including their address and proximity to the user's location, as well as the price per gallon for regular unleaded gasoline. Within the Best Gas Prices search, users are able to drill down by grade, including by BioDiesel and Ethanol. Once the user selects the station that they wish to visit, Poynt provides easy to follow turn-by-turn directions.

Citysearch has also been integrated into the application to provide Poynt users the ability to read business details and reviews on over 15M businesses throughout the United States .

"Weather and gas are a big part of everyone's daily lives," said Andrew Osis, CEO of Multiplied Media. "The addition of these features to Poynt gives consumers another useful tool that they can easily access from within the application. Poynt is the perfect personal assistant for consumers to utilize in their everyday lives."

The Poynt application has also been launched in France , Italy and Spain providing users access to the new real-time weather feature as well as business, restaurant and movie searches when travelling abroad, providing a consistent and familiar interface without the need to add new applications to their device. European locals and travelers alike can now enjoy the award winning all-in-one local search application whether at home or on the go.

Poynt is available on BlackBerry(R) App World (www.blackberry.com/appworld) or via Over the Air download at m.poynt.com from their BlackBerry(R) smartphone.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada , the United States and Europe , Poynt simplifies finding and connecting with businesses, people, retailers, restaurants and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary , AB, Canada , Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Anders Steele, FortyThree PR Inc, for Multiplied Media Corporation, [phone], [email protected]