Multiplied Media's Poynt Local Search application wins in the 2009 Mobile
Star Awards

CALGARY , Dec. 14 /CNW/ - Multiplied Media Corporation ("Multiplied") (TSX:V MMC), a Calgary-based provider of mobile local search services, is pleased to announce that its Poynt Local Search application has been named as a winner in the eighth annual Mobile Star Awards(TM) program, hosted by mobile technology news portal MobileVillage.com.

Multiplied Media was recognized in the Navigation or Location Based Services Award in the category for Consumer Applications. All categories and winners are listed on MobileVillage.com at http://www.mobilevillage.com/awards.htm.

As in past years, the Mobile Star Awards program showcases "best of" entries in dozens of categories covering mobile apps, enterprise mobile software, wireless network products, enterprise success stories, mobile industry visionaries and more.

Winners were chosen by subscribers of MobileVillage's "Go Mobile(TM)" - a free e-newsletter that delivers headlines and links from top mobile technology stories on popular websites such as Cnet, Engadget, Gizmodo, PC Magazine, Computerworld and AppScout. "Go Mobile" was launched nearly ten years ago and is now published every three weeks for thousands of readers.

"Poynt was selected by our 'Go Mobile' readers as the go-to application on the BlackBerry for location based and navigation services," said Jon Covington , MobileVillage founder and president. "Real users selected the Poynt app based on real results, not hype. I look forward to watching Poynt evolve onto other platforms in the future, giving more users the opportunity to utilize the great application."

"We could not be more pleased to have been named a 'Superstar' in our category," said Andrew Osis, CEO, Multiplied Media. "To be recognized as a top consumer application by the MobileVillage is a great honour. The Mobile Star awards brought some stiff competition to the table this year. We would like to thank our development team, Poynt's loyal users and of course MobileVillage for hosting the awards."

In addition to MobileVillage, the Sponsors for the 2009 Mobile Star Awards were Clickatell, Funambol, MobileFrame, Nadel Phelan, OnPoint Digital and Syclo.

For more information about the annual Mobile Star Awards, visit MobileVillage.com.

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and theaters at the moment they want to buy or acquire products or services. Poynt allows consumers to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business, or view their website. Poynt is currently available to BlackBerry(R) smartphone owners in Canada , the United States , Germany and the United Kingdom . It is available through BlackBerry(R) App World or via Over the Air download at m.poynt.com.

    
    About MobileVillage / PDA Inc.
    ------------------------------
    

Founded in 1993, MobileVillage is a market and solution development company dedicated to advancing mobile and wireless technology in a wide range of industries. MobileVillage accomplishes this by fostering education and alliances through "Best of Breed" solution identification, event partnerships, an online industry directory, industry job postings, daily online news, its widely respected Go Mobile(TM) newsletter, a Mobile Mentors(TM) program, and popular annual Mobile Star Awards(TM) program. Visit MobileVillage online at www.MobileVillage.com.

    
    About Multiplied Media Corporation
    ----------------------------------
    

Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada , the United States and Europe , Poynt simplifies finding and connecting with businesses, people, retailers, restaurants and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary , AB, Canada , Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

MobileVillage(R), the Mobile Star Awards(TM), and Go Mobile(TM) are trademarks or registered marks of MobileVillage / PDA Inc.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Anders Steele, FortyThree, Inc for Multiplied Media Corporation, [phone], [email protected]