Multiplied Media's Poynt Local Search honoured with BlackBerry Alliance
Program's EMEA Innovation Award

CALGARY , CANADA and ROME, ITALY , Dec. 1 /CNW/ - Multiplied Media Corporation (Multiplied) (TSX:V MMC), a Calgary-based provider of mobile local search services, is pleased to announce that their Poynt Local Search application has won the BlackBerry(R) Alliance Program's EMEA Innovation Awards 2009 in the 'Life on BlackBerry' category.

The awards showcase innovative organizations in the EMEA ( Europe , Middle East , Africa ) region who are delivering compelling mobile applications and services to customers on the BlackBerry(R) platform. Winners in seven categories were selected by an independent panel of 13 judges.

"We have to thank a number of groups for this honour, including our team, the BlackBerry Alliance Program and our strong and loyal user base," said Andrew Osis, CEO, Multiplied Media. "Our entire team puts forth a tremendous effort to make the Poynt product what it is, and our customers continue to use Poynt and provide feedback on how we can evolve it to be an even better tool for their BlackBerry smartphones."

Poynt is a convenient and timesaving GPS-enabled application that connects consumers to local businesses, people, restaurants and theaters at the moment they want to buy or acquire products or services. Poynt allows consumers to move beyond discovery of their local area to view movie trailers and showtimes, book dining reservations, view directions on a map, click-to-call the business, or view their website. Poynt is currently available to BlackBerry(R) smartphone owners in Canada , the United States , Germany and the United Kingdom and will soon be available in France , Italy and Spain . It is available through BlackBerry(R) App World or via OTA download at m.poynt.com.

About Multiplied Media Corporation

Multiplied Media (www.multiplied.com) has developed the award-winning application Poynt (www.mypoynt.com), the mobile local search service available over BlackBerry smartphones. Through agreements with directory and vertical content providers in Canada , the United States and Europe , Poynt simplifies finding and connecting with businesses, people, retailers, restaurants and events wherever and whenever it is most convenient for the consumer. Headquartered in Calgary , AB, Canada , Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

Forward-looking Statements

This news release contains forward-looking statements relating to: the anticipated release of a new version of the Poynt application, specifically relating to geographic expansion; and other statements that are not historical facts. Such forward-looking statements are subject to important risks, uncertainties and assumptions. The results or events predicated in these forward-looking statements may differ materially from actual results or events. As a result, you are cautioned not to place undue reliance on these forward-looking statements.

These forward-looking statements are based on certain key assumptions regarding, among other things: future technological developments; the cost of expanding product lines; the impact of increasing competition; the continuity of existing business relationships; conditions in general economic and financial markets; and our ability to obtain financing on acceptable terms. Material risk factors that could cause actual results to differ materially from the forward-looking information include, but are not limited to: the deteriorating economic and market conditions that could lead to reduced spending on information technology products; competition in our target markets; potential capital needs; management of future growth and expansion; the development, implementation and execution of the Company's strategic vision; risk of third-party claims of infringement; protection of proprietary information; customer acceptance of the Company's existing and newly introduced products; and the success of the Company's brand development efforts; risks associated with strategic alliances; reliance on distribution channels; product concentration; need to develop new and enhanced products; potential product defects; our ability to hire and retain qualified employees and key management personnel; and risks associated with changes in domestic and international market conditions and the entry into and development of new markets for the Company's products.

The forward-looking statements contained in this press release are made as of the date of this press release. Except as required by law, the Company disclaims any intention and assumes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. Additionally, the Company undertakes no obligation to comment on expectations of, or statements made by, third parties in respect of the forward-looking statements identified above.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information: Anders Steele, FortyThree, Inc for Multiplied Media Corporation, [phone], [email protected]