NADbank Data Shows Continuing Newspaper and Online Readership Growth for
Globe and Mail
Overall growth plus increases in key demographics
Weekday newspaper readership is up 8 per cent year-over-year including 36 per cent growth in
"Our investments in our products and our integrated print and online strategy are paying dividends for us and our advertisers as readership grows,' said
The details of the NADbank report underscore The Globe's reach with key demographics. Online readership among women is up 37 per cent; a reflection of new product and content developments including Globe Life. Online readership among university graduates and higher is up 22 per cent, among managers/professionals up 7 per cent, among those with household incomes of $100,000+ up 21 per cent, and among those with personal incomes of $100,000+ up 16 per cent.
For the newspaper, weekday readership among women is up 10 per cent, among university graduates and higher up 8 per cent, among senior managers up 11 per cent, among those with household incomes of $100,000+ up 7 per cent, and among those with personal incomes of $100,000+ up 11 per cent.
The Globe and Mail, Canada's national newspaper, is a division of CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc., Canada's number-one private broadcaster.
For further information: Nancy Evans, (416) 969-2704, [email protected]
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