National Car Rental Offers Customers Exclusive Access to 2016 Nissan Maxima

TORONTO, July 28, 2015 /CNW/ - National Car Rental, the premier car rental brand for business travel, announced today that it will offer customers exclusive access to the all-new 2016 Nissan Maxima. This partnership will bring the Nissan Maxima to National Car Rental locations across Canada beginning this month.

"At National Car Rental, we are proud to offer exclusive driving opportunities for our frequent travellers – and this means helping get them behind the wheel of the newest and most exciting vehicles on the road," said Paul Belfer, vice president of fleet acquisition for National Car Rental.

According to a recent Canadian car rental survey conducted for National Car Rental, 41 per cent of National customers say they use the experience of renting a car as an opportunity to try something new. In offering the 2016 Nissan Maxima, National is providing its customers an exclusive opportunity to experience the vehicle's new design and amenities.

"National Car Rental customers are looking for new driving experiences – and Nissan is looking to share our newest, most innovative vehicles with Canadians." said Andrew Wilton, Chief Marketing Manager for Passenger & Sport Cars at Nissan Canada. "Nissan's partnership with National Car Rental helps build awareness of the Maxima by giving drivers an exclusive opportunity to test one of our most exciting new vehicles."

The 2016 Maxima is the eighth generation of Nissan's 4-door sports car. In addition to its 300 horsepower engine, the all-new Maxima features a performance tuned suspension, a luxurious driver's cockpit loaded with technology, and bold, aerodynamic styling. 

With the exclusive offering of the 2016 Nissan Maxima, National and Nissan are building on the popularity of the Nissan Murano rental program launched in April. Both programs allow National customers the opportunity to experience Nissan's newest vehicle technology and utilize their rental as an extended test drive.

For more information about National Car Rental, visit www.nationalcar.ca.

About National Car Rental

Founded in 1947, National Car Rental is a premium, internationally recognized brand serving the daily rental needs of the frequent airport traveller throughout the world. With National, time-sensitive customers in the United States and Canada are able to quickly choose their own vehicles, based upon their advance reservation and requested car class, and then simply drive away from the airport. National – which launched the car rental industry's first comprehensive frequent-renter program – further expedites the rental process for Emerald Club members by offering counter bypass as well as access to National's Emerald Aisle, an exclusive section of the lot where members can select any vehicle as long as they reserve a mid-size card. National operates Emerald Aisle locations in Toronto, Montreal, Calgary and Vancouver. National has been recognized as a J.D. Power 2014 Customer Champion, and Executive Travel magazine recognized the company for the second time as the top rental car service in the travel industry, honoring National with a 2013 "Leading Edge Award." For more information about National, visit www.nationalcar.ca or www.facebook.com/NationalCarRental and follow National on Twitter @NationalPro.

SOURCE National Car Rental

Meghan Maguire, Enterprise Holdings, [email protected]; Mary Zajac, Argyle Communications, 416-968-7311 x260, [email protected]