National Money Mart's 460 locations team up to support humanitarian relief
efforts in Haiti

TORONTO , Jan. 25 /CNW/ - National Money Mart announced today the launch of a major fundraising campaign to assist victims in Haiti suffering from the effects of last week's devastating earthquake.

Money Mart locations are now accepting contributions from the public at all of its 460 locations across Canada . All donations (combined with funds raised in the U.S.) will be matched by Money Mart's parent company - Dollar Financial Group - up to US$50,000.

All money raised by Money Mart will be donated to the Canadian Red Cross. In addition, the total funds raised in Canada by February 12, 2010 will be eligible for the government match program sponsored by the Canadian International Development Agency (CIDA) up to a maximum of $50,000,000 .

Every donation Money Mart receives in Canada in excess of $10 will be eligible for a tax receipt issued by the Canadian Red Cross.

Larry Taylor , President, National Money Mart: "Our goal is to raise as much money as possible for the victims in Haiti of this unimaginable disaster. On behalf of all Money Mart employees, we are pleased to be able to offer this assistance as well as provide a simple point-of-access to members of the public wishing to make a donation."

Further details are available at www.moneymart.ca (where online donations can also be made), Twitter (http://twitter.com/MoneyMartCanada) and Facebook (http://www.facebook.com/moneymart).

About National Money Mart

Owned by Dollar Financial Corp. (NASDAQ: DLLR) National Money Mart Company is Canada's largest convenience-based retail financial services provider. A pioneer and leader in cheque cashing and payday loan services, Money Mart has served millions of Canadians since 1982 and continues to provide instant financial solutions in over 460 locations across Canada . Additional Money Mart services include Western Union money transfers, prepaid products, tax preparation, bill payments, gold purchase, and currency exchange. For more information visit www.moneymart.ca and www.dfg.com

For further information: Deirdre Brough, National Money Mart, [phone], [email protected]