Neverblue is Named Exclusive Agency for Cellulean, an Internationally
Recognized Beauty Product

VICTORIA, Sept. 18 /CNW/ - Neverblue, a premier global lead generation network, announced today that it has signed an exclusive performance agency agreement with Cellulean, a leading retailer of beauty products focused on cellulite reduction.

This agreement allows Cellulean to aggressively grow its market share in the online arena, while allowing Neverblue to expand its fastest growing vertical, health and beauty products. "Over the last year Neverblue's health and beauty vertical has grown by more than 600% due to strong campaign management, exclusive agency offerings and the ability to deliver high quality leads," said Hakan Lindskog, President and CEO, Neverblue.

"Cellulean is a coveted partner because of their well-branded products, recent exposure on worldwide news stations including ABC, FOX and NBC and their ability to service worldwide markets. We are thrilled to be the exclusive partner for Cellulean and are eager to take their product to the global stage," stated Tom Desaulniers , Business Development Manager, Neverblue.

"Neverblue seemed like a natural choice as a performance partner for Cellulean. Their experience with beauty products and their ability to offer transparency and quality control were all deciding factors in our choice to become exclusive partners," said Patrick Leddy , President of Cellulean.

About Cellulean

Based in California, Cellulean has been one of the best selling cellulite solutions on the market for over 3 years. In recent years, Cellulean has been featured on major television news shows and in major magazines, touting the products powerful attributes. Cellulean active cellulite treatment serum is the only verified solution for effective cellulite reduction.

About Neverblue

Based in beautiful Victoria, British Columbia, Neverblue is a premier global lead generation network that delivers millions of profitable customers to clients from all over the world, including members of the Fortune 1000(TM). Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an $800 million Internet direct marketing services company.

www.neverblue.com

For further information: Media Contact: Breanne Storey, Marketing & Communications Specialist, Email: [email protected], Phone: [phone] x276, Cell: [phone]