New Balance to Dub Torontonians with a Custom Crown to Honour Kawhi Leonard
---King of the North Crown Giveaway During Game 2---
TORONTO, May 31, 2019 /CNW/ - Following the reveal of the "King of the North" billboards located at Yonge and Dundas Square and Union Station, New Balance will be honouring Kawhi Leonard with a custom crown giveaway. Ahead of Game 2 tipoff, Torontonians in select areas will have a chance to be dubbed with a New Balance branded "King of the North" crown. Starting Sunday at 12pm EST, New Balance will announce specific locations on @NewBalanceCanada where street teams will distribute crowns across Toronto, Mississauga and Brampton. Basketball fans across Canada will be able to print out their own crown on newbalance.ca as of Saturday, June 1st.
In addition to the crown giveaways, next week, New Balance will be re-releasing Fun Guy apparel including tee shirts and hoodies emblazoned with Kawhi's now signature tagline. The apparel will be available on newbalance.ca and limited quantities at New Balance Toronto Exchange Tower, Sport Chek Maple Leaf Square, Capsule, Livestock Toronto and Lost & Found. New Balance will announce the apparel drop details on @NewBalanceCanada ahead of the launch.
New Balance Basketball is a co-authored story with athletes like Kawhi Leonard and Darius Bazley – supporting athletes who are setting trends, not following them. "Kawhi is unique and different than any other athlete in the league. Not only do we want to celebrate Kawhi's independence and on-court performance, we want to celebrate the great city of Toronto, as well as all of Canada," said Patrick Cassidy, New Balance Global Director, Consumer Marketing. For exclusive information on New Balance Basketball, follow @nbhoops and @newbalancecanada.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2018 reported worldwide sales of $4.1 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com
SOURCE New Balance
APEX Public Relations, Jennifer Stein, 416.934.2111
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