New campaign featuring CIBC CEO demonstrates commitment to helping Canadians
achieve their financial goals

"What Matters to Our Clients, Matters to All of Us at CIBC," says CEO Gerry McCaughey

TORONTO, Oct. 18 /CNW/ - Today, CIBC will begin airing the third phase in its highly successful national brand t.v. advertising campaign.

The new campaign demonstrates how CIBC has helped clients achieve what matters to them in their business and personal lives for more than 140 years. The commercial features and is narrated by CIBC's President and CEO, Gerry McCaughey who closes the commercial by saying: "What matters to our clients, matters to all of us at CIBC."

"We have had overwhelmingly positive response from the first two phases of our brand campaign that we launched this past year," said Stephen Forbes, Executive Vice-President of CIBC Marketing, Communications and Public Affairs. "We believe the new campaign will further build off this success and continue to resonate highly with Canadians - nothing demonstrates our commitment to our clients more than having our brand promise come directly from our CEO."

CIBC launched the campaign to demonstrate its commitment to helping Canadians achieve financial goals that are important to them, like home ownership, building their business, planning for a financially secure retirement or saving for a child's education.

CIBC has featured more than 55 employees from across Canada in its brand campaign over the past year. "Our 40,000 employees work every day across the country to help meet the financial needs of millions of Canadians," added Forbes. "We wanted to feature real CIBC employees versus actors so that we could capture the passion and commitment that our employees bring to our clients each day."

The national brand campaign complements CIBC's broader initiatives focused on its brand, including the recent broadcast sponsorship of the 2010 FIFA World Cup(TM) and its continued title sponsorship of the Canadian Breast Cancer Foundation CIBC Run for the Cure.

The new 30-second commercial will begin airing on national television this week.

CIBC (CM: TSX;NYSE) is a leading North American financial institution with nearly 11 million personal banking and business clients. CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, and has offices in the United States and around the world. You can find other news releases and information about CIBC in our Press Centre on our corporate website at www.cibc.com.

For further information: Kevin Dove, Senior Director, Media Relations, CIBC, Tel: [phone], [email protected]