New campaign will call BS on Canada's support for youth mental health

TORONTO, Oct. 29, 2012 /CNW/ - A new campaign for youth, activated by youth, is being launched in Toronto today, calling out the way we talk about, act towards and support mental health. The campaign, Let's Call BS, is being launched by Partners for Mental Health at the BS[ummit] this morning.

In addition to the official unveiling of the campaign, the BS[ummit] will feature a gathering of young people and experts in the field of youth mental health for an unfiltered roundtable discussion about the way youth mental health and mental illnesses are treated, funded and supported.

WHEN:			Monday, October 29, 2012
WHERE:			SPiN Toronto
			461 King Street West, Toronto
WHO:			The Honourable Michael Kirby, Chair, Partners for Mental Health
			Jeff Moat, President, Partners for Mental Health
			Dr. Ian Manion, Executive Director, Ontario Centre of Excellence for Child and Youth Mental Health
			Adina Herbert, Social Worker, Centre for Addiction and Mental Health
			Three young people detailing their experiences with mental health

In addition to the live discussion, the BS[ummit] will reach youth across the country via live broadcast at Facebook.com/partnersformh.

For more about the campaign, and to sign a declaration of support, visit callbs.ca.

About Partners for Mental Health

Partners for Mental Health is a national, charitable organization dedicated to transforming the way Canadians think about, act towards and treat mental health and mental illness. Its mission is to engage millions of Canadians to take action to support mental health by participating in campaigns, events and activities that promote mental health and well-being, contacting politicians to influence policy, volunteering or fundraising.

SOURCE: Partners for Mental Health

Michael McDonald-Beraskow
Veritas Communications
416-482-0772 / [email protected]