New consumer product fights global warming

TORONTO, April 18, 2012 /CNW/ - Today, Earth Innovations officially launched EcoCompo, an affordable household product that conveniently allows homeowners to reduce their carbon footprint year round, while eliminating the odor emitted from food waste.

"Whether in an apartment or a backyard, consumers can now eliminate the unpleasant odor from separated food waste and effortlessly decrease their carbon footprint at the same time," said product founder Mark Watson.

The methane gas emitted from decomposed food waste is a significant contributor to the unwanted greenhouse gas emissions causing climate change and a substantial reason why landfill emissions are a problem.  EcoCompo's non-toxic crushed volcanic minerals stop this by reacting and absorbing the odors from food waste, including ammonia and later methane.  It can safely be used in indoor food waste containers, municipal green bins, and all types of composters.

"This means homeowners can easily halt the unwanted odors from food waste by sprinkling fast acting EcoCompo on top of the food waste or in their composter, while doing their part against climate change without additional effort," said Watson.  "Although composting is the best way to minimize landfill, those who don't can still make a positive change year round."

According to the United States Environmental Protection Agency, 16.2 percent of anthropogenic methane emissions in 2010 came from the country's landfills, the third largest contributor behind natural gas systems and enteric fermentation.  EcoCompo captures methane from decomposed food, before it's emitted into the atmosphere.  It also makes compost soil richer and accelerates the composting process.

EcoCompo will be sold in 4.5kg/10lb recyclable plastic jugs for $14.95 MSRP and available in the coming weeks at Amazon.com for American consumers and across Canada at Tru-Serve hardware stores and Home Hardware locations.  It can be purchased commercially through Acklands-Grainger.  Additional retailers will be announced on the company web site.  Earth Innovations is based in Ottawa, Ontario.  It is also the manufacturer of EcoTraction - the extremely popular non-toxic alternative to road salt.  EcoTraction was a sensation on the hit television show Dragons' Den and is now sold worldwide.

Mark Watson
CEO
613-232-4379 x104
www.EarthInnovations.ca