New Era Unveils One-of-a-Kind Caps at Toronto Gallery Event Celebrating its
90th Anniversary

    
    "New Era XC" Exhibition Celebrates the Brand's History of Creativity and
    Self-Expression




    
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<p>BUFFALO, N.Y., <span class="xn-chron">Nov. 19, 2010</span> /CNW/ -- To celebrate its 90th anniversary, New <span class="xn-person">Era Cap</span> Co., Inc., the international headwear and apparel brand, is unveiling 90 one-of-a-kind 59FIFTY fitted caps designed by key influencers, tastemakers and some of the brand's most passionate fans around the world. The Canadian premiere of the caps will take place on <span class="xn-chron">Saturday, November 27th, 2010</span>, at the New Era Flagship Store located at 202 <span class="xn-person">Queen St</span>. West.</p>
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<p>"I am truly impressed with the designers we have participating in this exhibition," said Christopher H. Koch, New <span class="xn-person">Era Cap</span> CEO. "All the designs are incredible and so unique. We're excited to share them with the world."</p>
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<p>Designers were given an exclusive "New Era XC" commemorative box containing a blank white New Era 59FIFTY and an array of markers and paint. With free reign to channel their creative aspiration and artistic talent, each cap reflects the personality and uniqueness of its designer. Some of the designers include <span class="xn-person">Jay Leno</span>, Ludacris, Ron Artest, and <span class="xn-person">Tina Fey</span></p>
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<p>The 90 caps will be on exhibit in four (4) major cities in North and South America: <span class="xn-location">Los Angeles</span>, <span class="xn-location">New York City</span>, <span class="xn-location">Toronto</span>, <span class="xn-location">Canada</span>, and <span class="xn-location">Sao Paulo</span>, <span class="xn-location">Brazil</span>. The tour kicked off in <span class="xn-location">Los Angeles</span> on <span class="xn-chron">November 11th</span>.  After the exhibition, a select number of caps will be auctioned off online for charity by the Clothes Off Our Back Foundation (<a href="http://www.clothesoffourback.org">http://www.clothesoffourback.org</a>).</p>
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<p>To compliment the touring exhibition, New Era will be releasing a limited edition "New Era XC" collector's book highlighting images of the 90 caps with biographies of the designers and a snapshot of the brand's nine decades in fashion, design and sport.</p>
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<p>The "New Era XC" project comes fresh off the heels of the "Fly Your Own Flag" brand campaign.  The premise of the campaign is intended to promote individuality therefore much of the advertising features a wide array of people that reflect the spirit of the campaign including artists, toy designers, rappers, baseball players and a jewelry designer to name a few.</p>
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    About New Era Cap Co., Inc.
    
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<p>New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it's best known for being the official on-field cap for <span class="xn-person">Major League</span> Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in <span class="xn-location">Canada</span>, <span class="xn-location">Europe</span>, <span class="xn-location">Japan</span> and <span class="xn-location">Hong Kong</span>, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit <a href="http://www.neweracap.com">www.neweracap.com</a>.</p>
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    Contact:
    Dana Marciniak, New Era Cap
    716.604.9259 or 716.536.9913
    [email protected]





    

For further information: Dana Marciniak of New Era Cap Co., Inc., [phone] or [phone], [email protected] Web Site: http://www.neweracap.com