New Lolë Flagship Store to Open on Rue Ste-Catherine West in Fall 2015

MONTREAL, May 21, 2015 /CNW/ - Montreal-based activewear brand, Lolë, is excited to announce that it will open a new store this Fall. Situated in the commercial epicentre of Montreal, the new Atelier will be located at 954 Rue Ste-Catherine West, beside other well respected fashion retailers such as Simons and BCBG. The store will serve as the city's flagship Lolë location.

"We are thrilled about the new Lolë flagship on Rue Ste-Catherine," says Bernard Mariette, President and CEO of Lolë. "We believe this central location will further showcase Lolë to our Montreal consumers and to the international visitors that come to our city each year. Situated in the heart of the city and attracting over 29 million visitors per year, this prestigious stretch of Rue Ste-Catherine West is a prime location for our brand and will provide Lolë with high visibility, increased store traffic and prestige."

The new 2,700 square foot space will be Lolë's third Atelier in Montreal, joining the stores on both St-Denis and in Westmount. It will feature 50 foot high ceilings and a large glass storefront. Channeling Lolë's core business philosophy of maintaining an active and balanced lifestyle, the store will provide a social retail experience offering consumers a place to connect and engage with the brand and one another. Inside the turn-of-the-century building, the Atelier will feature a dedicated yoga and fitness studio on the mezzanine, where various complimentary classes will be offered daily.

"With 46 Lolë stores in major cities around the world, including flagships in the prestigious Marais area in Paris, the world renowned Soho neighbourhood in New York and now on Rue Ste-Catherine in Montreal, our storefronts give us a window to the world, showcasing our business philosophy and our focus of leveraging intelligent consumption. This expansion integrates our distribution network of more than 1,600 points of sale, including 210 shop-in-shops," says Mariette. 

Over the next five years, Lolë projects to strengthen and develop its presence in existing markets and triple global sales by focusing on exploring new business opportunities through innovative products and marketing activations. Leading up to 2020, Lolë plans to open an average of 25 new stores per year.

About Lolë:          
Lolë nurtures the body and mind with fun, feminine and beautifully designed activewear that is stylish enough to transition instantly from the studio to the street. Designed for today's active urban woman, Lolë collections truly reflect a modern lifestyle and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Every Day. Born in Canada and still entirely designed in Montreal, Quebec, Lolë clothing can be found at more than 1,600 retail outlets around the world, in Lolë Ateliers and online at www.lolewomen.com.

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SOURCE Lolë

Image with caption: "Lolë (CNW Group/Lolë)". Image available at: http://photos.newswire.ca/images/download/20150521_C5103_PHOTO_EN_16859.jpg

For more information, high-res images and interview requests, please contact:Genevieve Laurendeau, Director of Public Relations and Communications, Lolë Women, [email protected], [phone] ext. 276 / [phone]; Alicia Skrinjar, PR Coordinator, ROI Relations, [email protected], [phone]