New Molson Canadian 67 Weighs In as Canada's Lowest Calorie Beer
Custom brewing process yields a hybrid light beer that combines flavour with lightness
"As more health-oriented Canadians take a calorie-conscious approach to their eating habits, they now have a beer choice that fits with this lifestyle," says Stephanie DeSutter, Senior Brand Manager, Molson Canadian. "Molson Canadian 67 lets men and women enjoy a great tasting beer with a calorie count they can feel good about."
Education around calorie consumption is becoming increasingly important to Canadians. According to a recent independent sample of nearly 2,000 light beer drinkers across
With only 67 calories, here's how Molson Canadian 67 stacks up, calorie-wise, against other popular drinks:
- A glass of chardonnay can have up to 140 calories - A glass of shiraz can have up to 136 calories - A Caesar has about 150 calories - A gin/vodka & tonic has 180 calories - A rum & Coke has 192 calories - A vodka cranberry has 213 calories - A Manhattan has 194 calories - A vodka martini has 130 calories
Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories.
"Molson Canadian 67 is Canada's first hybrid light beer, combining flavour and lightness. Now Canadians can have their beer and drink it too," says DeSutter. "Molson Canadian 67 can be an ideal partner for those that enjoy a casual beer after a run, a game or hitting the gym. Post activity or out socializing, it makes the ideal wingman."
Molson Canadian 67 is now available at select retailers and accounts across Ontario and Atlantic
For more information, please visit www.MolsonCanadian67.ca
About Molson Coors
Molson Coors
For further information: Mike Abbass, Gina Kohn, Paradigm Public Relations, (416) 203-2223, [email protected], [email protected]; Adam Moffat, Molson Coors Canada, (416) 679-7557, [email protected]
Share this article