New 'One for Good' Campaign Looks to Inspire Healthier Consumers

USA - English

The Consumer Goods Forum Partners with Healthy Washington County; Make One More Healthy Choice

HAGERSTOWN, MD and PARIS, Sept. 29, 2017 /CNW/ - The Consumer Goods Forum has launched a pilot campaign in Hagerstown, Maryland, to support community members in adopting healthier diets and lifestyles. Partnering with Healthy Washington County, members of The Consumer Goods Forum - retailers and manufacturers - have now begun to rollout the 'One for Good' campaign in retail outlets and communities across Hagerstown. Participating companies include: Ahold Delhaize, Campbell Soup Company, Colgate-Palmolive, Danone, General Mills, Johnson & Johnson, Kellogg Company, Mondelēz International, Nestlé, PepsiCo, Target, Walgreens Boots Alliance and Walmart.

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Make One More Healthy Choice

People everywhere are taking a greater interest in their personal well-being, whether that's eating better, getting active or enhancing personal care and hygiene. The 'One for Good' campaign is supporting consumers and communities in this ambition and working with existing public health initiative, Healthy Washington County, to support their efforts to address ongoing diet and health challenges. Despite increasing efforts, people are still challenged on how to manage their health and we believe a collaborative approach, involving multiple sectors, is the best way to ensure access and positive, long-term impacts.

People are faced with thousands of choices every day, many of which can impact their health. The good news is that the road to a healthier life can start with small changes - the first step is making one more healthy choice. The 'One for Good' campaign will see retail stores promoting healthier products, bearing the 'One for Good' logo and messaging. Activities such as health and wellness fairs and community-driven events will also take place as retailers and manufacturers work together to provide health and wellness support and information.

Allen Twigg, Executive Director, Behavior & Community Health of Meritus Medical Center and Healthy Washington County, said, "We are happy that CGF members have chosen Hagerstown for their pilot campaign. Our goal at Healthy Washington County is to help people in the region better understand their personal health status and provide the means to help individuals achieve their healthiest potential. By working with consumer goods companies - and benefiting from their important role in our community - we feel that the 'One for Good' campaign will help consumers better understand the choices they make and how to make ones that lead to healthier lives".

"Walmart, as a whole, is committed to making healthcare and healthier food more affordable and accessible. We're focused on preventive care and supporting overall well-being across our entire assortment - in stores and online - through in-store events, online education and an expanded assortment of products and services solutions", said Alex Hurd, Senior Director, Walmart Health & Wellness. "We are delighted that through the CGF, we are able to work with Healthy Washington County to bring 'One for Good' to the good people of Hagerstown. We look forward to collaborating with public health authorities, local governments and community advocates to help those in the community lead healthier lives".

Isabelle Grosmaitre, Alimentation Initiative Catalyst, Danone, said, "As global companies, we understand that we have a responsibility to make communities healthier and we want to help consumers understand that we are partners with them in their health and wellness efforts. We are delighted that through the CGF we are collaborating with Healthy Washington County to bring 'One for Good' to life in the community of Hagerstown. Only by working together with public health authorities, local governments and community advocates can we expect to see the types of sustainable changes that make for a healthier community".

Learn more about the pilot campaign at http://www.one-for-good.com.

Collaboration for Healthier Lives

This pilot is part of a global framework on Collaboration for Healthier Lives, part of the CGF's Health & Wellness Pillar. Its mission is to drive retailer and manufacturer collaboration for positive change, benefiting people and communities, as well as businesses.

People want to live healthier lives and expect the consumer goods industry to play a role to help them meet their health and wellbeing needs. Through the CGF's Collaboration for Healthier Lives pilots and models, the CEO-led organisation's approach is to have greater retailer-manufacturer collaborations and scaling up of programmes that bring together many-to-many to help inspire healthier communities and create a culture of prevention.

About The Consumer Goods Forum

The Consumer Goods Forum ("CGF") is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers, and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. Its member companies have combined sales of EUR 3.5 trillion and directly employ nearly 10 million people, with a further 90 million related jobs estimated along the value chain. It is governed by its Board of Directors, which comprises more than 50 manufacturer and retailer CEOs. For more information, please visit: http://www.theconsumergoodsforum.com.

SOURCE The Consumer Goods Forum