New Public Relations Agency to Move the Cayman Islands Canadian Tourism Strategy

GRAND CAYMAN, Cayman Islands, Nov. 10, 2017 /CNW/ - The Cayman Islands Department of Tourism welcomes a new agency of record for Public Relations to represent the Cayman Islands in the Canadian market.  Aerial Communications Group, based in Toronto, joins the Canadian tourism team to provide media relations, strategic partnership development and communications beginning in November 2017.

Focusing on growth in visitation and awareness from the Canadian leisure and business travel markets, the agency will assist the Department of Tourism with full implementation of these strategic goals for tourism.  "The Cayman Islands continues to welcome increased stayover visitors each year, accomplishing record breaking numbers annually, but we must focus on reaching more Canadians seeking the ultimate Caribbean vacation," shared Director of Tourism, Mrs. Rosa Harris.  "There has been a historic affinity between the Cayman Islands and Canada which continues to make this a very important market for the destination.  We look forward to bringing the Aerial team of market experts to assist in taking the Canadian strategy to the next level."

"The Cayman Islands has a wonderful story to tell as one of the world's premier destinations to indulge in recreation, relaxation and romance," said Naomi Strasser, President, Aerial Communications Group. "We look forward to telling Canadians what we know to be true – Grand Cayman, Little Cayman and Cayman Brac have unique sensibilities that everyone should explore, and offer the best culinary, cultural and natural offerings in the Caribbean."

This change in agency comes following an open competitive tender process as defined by the Cayman Islands Public Management and Finance Law, Departmental tendering policies and the Ministry of District Administration, Tourism & Transport (DATT) procurement policy.

"While the Department of Tourism has had a long-term partnership with the previous public relations agency of record, the department is committed to due process being followed to achieve positive return on investment and value for its marketing services," shared the Honourable Deputy Premier and Minister of Tourism, Moses Kirkconnell. "My ministry looks forward to greater visitation and brand awareness from the Canadian market influenced by the expertise and engaging strategy Aerial Communications Group will deliver. I commend the Department of Tourism for prioritising this process placing a focus on this key North American market which has shown significant economic recovery over the last 2 years. Canadian visitors are very important to our business and we commit to ensuring our formula for air seat availability, direct routes, quality accommodations and exciting on-island attractions deliver on a top-notch holiday."

About Aerial Communications Group:

Aerial Communications Group is a dynamic, creative and highly focused public relations and social media agency with more than 22 years of experience in the travel, tourism, hospitality, lifestyle and entertainment industries. Aerial works with many of the world's premier brands, including destination marketing organizations, tourism boards, hotels, airlines, restaurants and attractions partners. The agency offers a broad range of expertise from travel and lifestyle media relations to promotions, events, reputation management, crisis and issues communications, social media content, strategy and management. Aerial is renowned for creating and implementing strategic, collaborative programs for its clients that yield bottom line results.

SOURCE Cayman Islands Department of Tourism

Aerial Communications Group, Rachelle Stark, Tel: [phone] x32, Email: [email protected]