NEW RBC AND CANADIAN MANUFACTURERS & EXPORTERS REPORT URGES ENVIRONMENTAL
SUSTAINABILITY FOR CANADIAN MANUFACTURERS

TORONTO, Nov. 24 /CNW/ - Manufacturers in Canada need to seize the opportunity to redesign their businesses now in order to remain globally competitive according to a new report by RBC and Canadian Manufacturers & Exporters (CME).

Launched today at CME Ontario's 2010 Sustainable Manufacturing Summit, the joint report, SHIFTING MARKETS, SHIFTING MINDSETS: Creating Value Through Cleaner & Greener Manufacturing, highlights the top environmental sustainability issues facing Canadian manufacturers and how they can capitalize on the business opportunities emerging in the new greener economy.

Manufacturers in Canada are among the largest consumers of energy in the country. However, a recent CME Ontario survey found that most manufacturers had implemented less than 42 per cent of applicable, known technical best practices for energy management.

"This report is a 'call to action' for Canadian manufacturers," said Jayson Myers, president & CEO, CME. "It's time manufacturers recognized the strategic importance of environmental sustainability to the future of their business and to the viability of the manufacturing sector in Canada at large."

Key findings from the report include:

• As stakeholders press for cleaner, greener products and services, environmental sustainability has moved from a compliance issue to a critical strategic planning issue for manufacturers.
• The top six environmental sustainability issues that manufacturing CEOs need to be aware of are:
• Air emissions - reducing the risk
• Supply chains - leveraging systems for sustainability
• Solid and liquid waste - towards "material parsimony"
• Energy - efficiency and beyond
• Climate change - planning to adapt and prosper
• Water - hidden dependencies and opportunities

"Canadian manufacturing is an essential part of the solution as we transition to a more sustainable, less carbon-intensive future and RBC is committed to helping businesses navigate the 'new normal' of environmental sustainability," said Andrea Bolger, head, Business Financial Services. "Through this report, we hope to bring attention to the fact that focusing on environmental sustainability and working to reduce our environmental footprint makes good business sense."

The key to thriving in the emerging green economy is to understand the risks and opportunities that environmental sustainability presents to the manufacturing industry. The report is designed to help businesses develop a strategic plan that incorporates environmental impact into every business decision.

SHIFTING MARKETS, SHIFTING MINDSETS: Creating Value Through Cleaner & Greener Manufacturing will be available on: RBC Commercial Advice Centre at www.rbc.com/business-advice and through CME at www.cme-mec.ca or www.joincme-mec.ca on November 24, 2010.

To register for the CME Ontario's 2010 Sustainable Manufacturing Summit webcast, please visit http://www.gowebcasting.com/2124.

ABOUT RBC

Royal Bank of Canada (RY on TSX and NYSE) and its subsidiaries operate under the master brand name RBC. We are Canada's largest bank as measured by assets and market capitalization, and among the largest banks in the world, based on market capitalization. We are one of North America's leading diversified financial services companies, and provide personal and commercial banking, wealth management services, insurance, corporate and investment banking and transaction processing services on a global basis. We employ approximately 78,000 full- and part-time employees who serve close to 18 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 51 other countries. For more information, please visit rbc.com.

ABOUT CME

Canadian Manufacturers & Exporters (CME) is Canada's largest trade and industry association and has been the voice of Canadian manufacturers since 1871. CME represents more than 10,000 leading companies from all sectors of manufacturing and exporting activity across Canada - 85 per cent of which are small- and medium sized enterprises (SMEs). Our mandate is to promote the competitiveness of Canadian manufacturers and the success of Canada's goods and services exporters in markets around the world. To learn more, please visit www.cme-mec.ca or www.joincme-mec.ca.

For further information:

Media contacts:
Margie McNeil, RBC, 905-606-1425, [email protected]
Jeff Brownlee, CME, 613-238-8888 ext.4233, [email protected]