New Seagram Mixed Berry 80 calorie vodka cooler now available at the LCBO

KITCHENER, ON, April 15, 2014 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) today announced the launch of Seagram 80 Mixed Berry, a refreshing new flavour with approximately 1/3 of the calories of the leading cooler.

"Seagram 80 is the one and only naturally sweetened, 80-calorie, vodka cooler in the Canadian market" declared Russell Tabata, Chief Operating Officer, Brick Brewing. "Seagram 80 Mixed Berry is a clear, sparkling drink sweetened with all-natural Stevia. It's made with 100% pure spring water and all-natural mixed berry flavour, so it's a perfect summer cooler. And people want fewer calories in the summer so that makes this vodka cooler even better." added Tabata.

"Stevia is becoming increasingly popular in a number of food and beverage categories because it's an all-natural alternative to the artificial sweeteners found in many earlier generation low-calorie products" offered Sean Dennis, Director of Marketing. "The vodka cooler category is a summer favourite of many people in Ontario and there really haven't been many low-calorie options available, and certainly none that were naturally sweetened. Mixed Berry is our best flavour yet. It's a clear, sparkling cooler that promises to be a big hit this summer."

"Seagram has become a dynamic and exciting part of our overall business. Seagram is now the only national brand of coolers available at The Beer Store" stated George Croft, President and CEO. "Seagram 80 is the only naturally sweetened, low-calorie cooler in the country. And our Seagram Cider has won a silver medal at the prestigious Monde Selection quality awards in Belgium for the past two years. We hope people enjoy drinking these great products as much as we do making them."

About Brick Brewing

Brick is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft.  In March 2011, Brick purchased the Canadian rights to the Seagram Coolers and now produces, sells, markets and distributes Seagram Coolers across Canada.  Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.

Forward-Looking Statements

All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.

Image with caption: "Seagram 80 Mixed Berry (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20140415_C9839_PHOTO_EN_39230.jpg

SOURCE: Brick Brewing Co. Limited

George Croft President and CEO at [phone]