New study reveals many Canadians not protecting what they say matters most

MISSISSAUGA, ON, Dec. 10, 2014 /CNW/ - A new survey by Edward Jones reveals that while Canadians say they value the financial well-being of their families and their own quality of life in old age, many are not investing in key forms of protection to safeguard these assets. 

The survey, completed by Leger, polled Canadians on which types of insurance they've ever purchased and the results reveal that while almost two thirds (64 per cent) say they have purchased life insurance, other important forms of protection, including disability (23 per cent), critical illness (11 per cent) and long-term care (11 per cent), are purchased far less often.

"Achieving financial goals requires a holistic approach, and that's why insurance is a priority when I work with my clients," says Deborah Leahy, Investment Advisor with Edward Jones in Westmount." By getting to know my clients' needs, means and goals, I can take into consideration their entire financial situation and help them select solutions appropriate to their particular situation."

While critical illness, disability, and long-term care insurance are seemingly not the top insurance priorities for Canadians, when asked to rank the top three things they would invest their money in to protect, 68 per cent ranked 'the financial well-being of [their] family' and 61 per cent ranked 'my quality of life in old age' among their top three.  Both of these things can be severely negatively affected by an unexpected illness or disability, a risk that can be offset with insurance products.

Leahy is proud to announce the opening of her new branch office in Westmount, Quebec. The branch is open at 1310 Greene Ave, Suite 660. Deborah can be reached at 514-993-0779.

The branch will celebrate with a grand opening, inviting Westmount residents to visit the office on December 11^th between 4 and 7 p.m. to meet Deborah.

About Edward Jones
Edward Jones is a full-service investment dealer with one of the largest branch networks in Canada. It is a member of the Investment Industry Regulatory Organization of Canada and the Canadian Investor Protection Fund, and a participating organization of the Toronto Stock Exchange. Including its affiliate, Edward Jones serves nearly 7 million individual investors in Canada and the U.S. from more than 11,000 locations.

Insurance and annuities are offered by Edward Jones Insurance Agency (except in Québec).  In Québec, insurance and annuities are offered by Edward Jones Insurance Agency (Québec) Inc.

Edward Jones is a limited partnership in Canada and is a wholly owned subsidiary of Edward D. Jones & Co., LP, a Missouri limited partnership. Edward D. Jones & Co., LP is a wholly owned subsidiary of The Jones Financial Companies, LLLP, a Missouri limited liability limited partnership.

SOURCE: Edward Jones